I just got the greatest idea for an Apple commercial while reading (and swallowing my lunch for the second time) cnets Vision Series article on mike dell. It talks about how dell goes through price wars just to kill the competition, well I've got a great idea about what Apple could do to counter that... A Commercial! Show a family (a mom, a dad, and 2 kids, a boy and a girl. the typical all-american family!) crawling behind a pee-cee sales person in a muddy trench with barbed wire overhead, and bullets whizing over head with bomb shells going off, while the pee-cee sales person tries to sell them computers sitting outside the trench, and just as he introduces each one, it blows up! A victim of price wars. The scene would fade out, and it would say "The Next Day." Then, it would show the family walking into an Apple retail store, the kids running off to go look at the iMacs and iBooks, and the parents going to check out the pro computers. It shows them having a good time using everything at the Apple store, assisted by Apple's wonderful employees. At the end, it would show the family walking out of the store with a new iMac, an iBook, and some software and stuff. Apple could make a point that instead of plastering a pee-cee with ads on how cheap it is, and every nook and crannie of it's case, Apple could concentrate on what you can do with the computer. Also, Apple could show how affordable a Mac is compared with a pee-cee with the same features. A 60 second ad during the superbowl! Anyways, that's my idea. If i get bored, i'll draw out a screenplay, and stuff like that just so you could understand it a little better. I wonder if any Apple people come through these forums regularly? Maybe the Stevemeister himself! or not, but it would be cool (in my opinion) for Apple to have a commercial like this.