What's funny is that people talk about unlocks like it's the most amazing thing ever. Put it this way... $400 = $299 + Tax & Gas to Apple Store to buy an iPhone 4 32 on 2 year contract. $2,655 = Price you pay for normal iPhone + Text + Smallest Voice Plan over 2 years. That means the cost of owning an AT&T iPhone for 2 years is $3055 Now, if you buy a UK Factory Unlocked iPhone 4 like I did, it costs $867 (and if you actually go to the UK like me, you get about $100 VAT Refunded, but let's assume you don't).... $867 = $867 to buy a 32 GB iPhone 4 FACTORY UNLOCKED $2,655 = Price you pay for normal iPhone + Text + Smallest Voice Plan over 2 years. Even though I quote the price, you are free to leave ANYTIME since you can get a month to month plan on AT&T since you have NO CONTRACT. That means the cost of owning a FACTORY UNLOCKED iPhone for 2 years is $3522 Owning a factory unlocked phone costs you $467 more over 2 years, than signing your life over to AT&T, being forced to stick with them or pay their $325 Early Termination Fee, and having to deal with the BS of waiting for jailbreaks and unlocks and baseband issues, and not being able to just upgrade..... .... All this hassle for $467, which equates to 15% more in total cost of ownership, which you're going to probably make up half of when you re-sell the device because factory unlocked devices sell for more. I spend $1300 a year at STARBUCKS like many people. The US Cellular Companies have done a great job distracting you from the realities of cost of owning cellular service by hiding behind contracts, locked phones, and blurring the total cost be subsidizing a tiny piece of the total cost to make it look like you're getting a deal. Be a smart consumer.