Ok, I need a hand here. I am looking for a specific word, and here is what I need. If you take a franchise like Star Wars, and all the toys, movies, comics, games, books, websites, fans, conventions ect. What is the word used to describe all of those things as one. Star Trek is one also, and The Matrix is turning into one. Words that I know are not the one I am looking for include: Franchise Universe Cult following epic saga trilogy Remember, it includes everything, even the fans themselves.