A reminder for those breathlessly awaiting the Anniversary Edition iPhone

Discussion in 'iPhone' started by RedOrchestra, Jan 1, 2017.

  1. RedOrchestra, Jan 1, 2017
    Last edited: Jan 3, 2017

    RedOrchestra Suspended

    Aug 13, 2012

    "Always up for celebrating an anniversary, Apple in 1997 celebrated its 20th anniversary with a brand new computer appropriately named the Twentieth Anniversary Mac, or TAM for short. The computer, which was actually one of Jony Ive’s first projects at Apple, was pretty intriguing for its time. Whereas most CPUs back in the late 90s were decidedly clunky, Apple’s TAM featured a sleek and incredibly thin all-in-one design. The machine featured a vertically positioned CD-ROM drive, decent internals, and came with external Bose speakers.

    But in what will fast become a theme in the other examples below, the Twentieth Anniversary Mac didn’t sell all that well because a) it was overpriced with a $7499 pricetag and b) the internals, which while decent, were completely underwhelming relative to the cost of the machine.

    When sales didn’t explode right out of the gate, Apple quickly slashed the price down to $3,500. When that didn’t help kickstart sales, Apple cut the price even further, all the way down to $1,995. Alas, even that did nothing to inject any semblance of life into a decidedly unpopular yet intriguing product."

  2. braddick macrumors 68040


    Jun 28, 2009
    Encinitas, CA
    I am curious what one of these, MIB would sell for today within the collector market.
  3. ardchoille50 macrumors 68020

    Feb 6, 2014
    Isn't that the machine that ran OS Harmony? 7.0?
  4. Charadis macrumors 6502a

    Jul 3, 2010
    Nice. I do remember that. But what was the 30th anniversary Macintosh?
  5. ericwn macrumors 68000

    Apr 24, 2016
    Good old Twammy! Nice machine, and exactly the reason why Apple moved away from the concept of anniversary editions for the last couple decades. While fancy designed, they were expensive and that put a lot of people of I think.
  6. Andres Cantu macrumors 68030

    Andres Cantu

    May 31, 2015
    Rio Grande Valley in South Texas
    I think Apple did not learn its lesson and will release an iPhone 7s and 7s Plus for the same $649 and $769 prices and an iPhone 8 or iPhone X or whatever name they choose for at least $799, possibly more. Their ultimate goal is to increase revenue per unit, and they know that might do the trick, as much as I would hate it.
  7. anonymous guy macrumors 6502a

    Mar 18, 2010
    The big surprise is 24k gold plating like the ill fated Apple Watch, lmao.
  8. Juan007 macrumors 6502a


    Jun 14, 2010
    People will pay $1k for a premium iphone. No doubt about it.
  9. rijc99 macrumors 6502a

    Apr 27, 2015
    Yep, Apple sold plenty of 256gb 7 plus at $969 So they'll undoubtedly sell a boat load of the next one too at $1,000.
  10. chrfr macrumors 604

    Jul 11, 2009
    This is not your writing; you should credit your source.
  11. RedOrchestra thread starter Suspended

    Aug 13, 2012

    That was pretty evident ... I'm not defending a doctoral thesis so the bibs can be a little loser on a low end internet forum.
  12. jabingla2810 macrumors 68020

    Oct 15, 2008
    This was before Jobs returned.

    Apple is not one for the mawkish, they rarely celebrate their history.

    Sure Apple will probably mention its the 10th year since the first iPhone, but it will have no impact on their product road map or what they announce.

    People hoping for a big '10th anniversary' iPhone announcement are going to be disappointed.
  13. Kjung7 macrumors 6502

    Jan 18, 2013
    There are rumors that the anniversary edition may not exist and that the next release will be the same design we have right now, so essentially iPhone 7s.
  14. Brian Y macrumors 68040

    Oct 21, 2012
    I would not be surprised. Apple has stuck with the x->xS scheme since the 3G, normally with some kind of big feature/design change between numbers. The 6S->7 seemed a bit minor, but Apple might have thought water resistance, dual cameras, and the new home button etc to be big enough.

    Who knows, but it's more like Apple to stick with their revision schedule than to have a major overhaul off-year, especially as most people either buy a new phone every year, or every 2 years - so by introducing a big model off-year they'd be interrupting a lot of upgrade sales for those on 2 year contracts.
  15. ericwn macrumors 68000

    Apr 24, 2016
    The anniversary edition is just a rumour. The case you describe is common sense, I think. The 7S is probably up next.
  16. BigDO macrumors 6502a


    Dec 9, 2012
    Agreed. The big anniversary all-glass buttonless design is just wishful fancy. We will get the 7S this year.

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