Got an invite to hear this guy speak recently...
Perhaps this has something to do with the cozy relationship between Tivo and Apple of late. The following is the Bio of a Tivo exec that will be speaking at a meeting of Marketing professionals in my area in a few weeks....
Brodie Keast
Senior VP & General Manager TiVo Service
Brodie is responsible for growing the TiVo Service business. This includes driving continued subscriber growth, advancing the capabilities of the TiVo service, delivering 95%+ customer satisfaction levels, building the TiVo brand in the consumer market and leveraging partnerships to expand the market for the TiVo service . He is also responsible for building an advertising and sponsorship business on the TiVo platform. Brodie leads the company's overall marketing, sales, corporate communication, advertising production and service development functions.
Brodie joined TiVo in 1999. He brings more than 22 years of marketing, engineering and general management experience to TiVo. Before joining TiVo, Brodie was Vice President and General Manager of the DLTtapeTM Division of Quantum Corporation, where he helped to grow that business' revenue by more than 90 percent to $1.2 billion in less than three years. Prior to that, he spent ten years at Apple Computer, Inc., where he headed worldwide product marketing. Brodie started his career at Hewlett-Packard in a variety of engineering, engineering management and marketing roles.
I don't know much about his history other than this bio, but it might be the link between Tivo and Apple that is making things happen.