Some of you like me who were initially shocked and upset with iOS 7 might agree that after all the drama washed over, we are more or less back to just feeling OK with the phone setup. I guess a big part of the initial shock was that it was an opportunity for a bright and dynamic fantastic new re-invention. But remember how we all felt like we "wanted something fresh" a couple years back? Some people even jumped ships to Androids (via escape pods I assume). But what has ACTUALLY happened is, maybe, what JI was trying to do finally permeated through to us eventually, and the OS, just, disappeared. Maybe, we werent actually looking for a new design, we were looking for there to be NO design. Less, literally became less. And we were still used to wanting more, but it instead became more like nothing. Its still the same thing, but now it all blends together. Its like a vague consciousness of our users' mind where the thesis of all simplicity, that you shouldnt even "feel like youre using it or its there," actually established itself in our habit and I'm starting to more and more agree with the vision they have. I guess the new quick access pane was enough. The rest was subtractive in nature. The idea of "just focusing on the content" might be less exciting, but it also feels less wrong than it initially did because I can actually feel the simplicity at work in a slightly more beneficial way than before. Which makes me feel less disappointed. It all just kinda blended back into my day to day use and I realized I didnt need a fancy new facade and I never really did. It was always going to boil back down to daily use patterns. And that is what they focused on because that is all that mattered. Anyway, Im starting to realize that now after the newness wore off. That it was always going to wear off.