That was the biggest landed with a thud new product keynote in recent memory. I personally have waited with baited breath for years to see the new ATV. Now I am certain that it is a skip. I new we were in trouble when the opening feature was a screensaver. After the next 10 minutes of time dedicated to Siri integration I will never use, and games that I will never play. I guess they did the best they could since the real innovation will be breaking down the walls between content providers, and offering up a all you can watch package at a reasonable price. That is still in the pipeline so this is just the hardware that will play it. However on the hardware side I see few if any reasons to upgrade. No 4k Convoluted remote $150 price point I will reserve judgement until they get their streaming service off the ground, but as it stands this was one of the most anticlimactic launches in years.