It happens time and time again. MacRumours and many analysts were saying the iPhone 7 was going to be launched and when September came it was the iPhone 6S as per usual Apple cycle. So its very possible we're looking at the same merry go-round calling it the iPhone 8 when its time for the iPhone 7S. The only thing giving any possibility to a new phone design is the 10th Anniversary of the iPhone but Apple may not do anything special for it since its Apple anything they release generally sells. I hope I'm wrong, cause I'd love an OLED bezel-less iPhone but I just don't see it happening until 2018. The OLED screen on the galaxy S8 is just jaw dropping and I use it every day on the way to an from work watching TV shows.