AMD on Monday unveiled its largest advertising effort to date, a new print and online campaign with the tag line, "AMD Me." Over the weekend, Intel launched new television ads that abandon its space alien characters for more down-to-earth folk, such as people using wireless networks, according to published reports.
Now why do Mac users care about what happens at AMD? Because the rumored IBM Power4mini-me will be 64-bit. The more attention that 64-bit processors get, the more software developers will want to write programs for it. AMD's going to market the hell out of this chip according to this article, and the more 64-bit ads, the better.