First, there was the news that people in the U.S. are actually eating a little better, cutting the sugary drinks, and, obesity among children is improving (though, older adults already obese seem to be largely stuck: http://www.nytimes.com/2015/07/25/upshot/americans-are-finally-eating-less.html?_r=0&abt=0002&abg=1 (lots more - worth reading) So, we now have the Coke counterstrike: http://well.blogs.nytimes.com/2015/...=Full®ion=Marginalia&src=me&pgtype=article I figured it was worth a few minutes checking out Steven N. Blair, and, he definitely has co-authored some decent papers -- papers showing that moderate exercise is good for you. (I didn't see anything proving that sugary drinks are good for you.) What would possess someone to damage their own legacy this way. The guy did some decent work quantifying the value of exercise. Now he's in bed with a sweetened beverage company. Strange.