I love magazines, and I love websites, but please, please, please When you guys port your magazines and newspapers digitally over to the iPad, keep the magazine advertisement format. People actually enjoy and will stop to look at gorgeous full-page color ads. But Everybody hates web banners and boxes. Don't put these into my digital copy of Wired on the iPad. Give me the full-page, full-color ads from the print version. Not only is this a more pleasurable and beautiful experience for the readers, but more effective for advertisers too.