http://www.businessweek.com/magazine/content/10_04/b4164028483414.htm http://apple.slashdot.org/story/10/...ld-Drive-Apple-Into-Allegiance-With-Microsoft Analyst: Apple may dump Google off iPhone for Microsoft’s Bing "Some analysts believe the Apple-Google battle is likely to get much rougher in the months ahead," Peter Burrows reports for BusinessWeek. "Jonathan Yarmis, research fellow with the consulting firm Ovum, thinks Apple may soon decide to dump Google as the default search engine on its devices, primarily to cut Google off from mobile data that could be used to improve its advertising and Android technology. Jobs might cut a deal with—gasp!—Microsoft to make Bing Apple's engine of choice, or even launch its own search engine, says Yarmis. 'I fully expect [Apple] to do something in search,' he adds. 'If there's all these advertising dollars to be won, why would it want Google on its iPhones?'" Burrows reports, "'This rivalry is going to accelerate innovation,' says Andreas Bechtolsheim, a co-founder of Sun Microsystems and an early investor in Google. 'Apple goes pretty fast, but having someone chasing you always makes you go faster. This is going to be good for consumers.'" "Still, in a battle over the future of computing, friendship will almost surely be a casualty of progress," Burrows reports. "'You can just feel the tension rising,' says Piper Jaffray analyst Gene Munster. 'Until the Nexus One, the competition was at arm's length. But the iPhone is Apple's darling. Now it's personal.'"