Angela Ahrendts is Now Simply Senior Vice President of Retail as Apple Drops 'Online Stores' From Her Title

[MacRumors]

Apple updated its leadership page this weekend to reflect a minor change to Angela Ahrendts' title, which has been simplified to "Senior Vice President, Retail" as "Online Stores" has been dropped.

Ahrendts remains responsible for "strategy, real estate and development, and operations" of both Apple's physical stores and online storefront, according to her slightly updated bio.

Angela Ahrendts is Apple’s Senior Vice President of Retail, reporting to CEO Tim Cook. Angela is responsible for strategy, real estate & development, and operations of Apple’s physical stores, Apple’s online store and contact centers.

Since joining Apple in 2014, Angela has integrated Apple’s physical and digital retail businesses to create a seamless customer experience for over a billion visitors per year with the goal of educating, inspiring, entertaining and enriching communities. Apple employees set the standard for customer service in stores and online, delivering support from highly trained Geniuses and expert advice from Creative Pros to help customers get the most out of their Apple products.

The title change is likely in line with Apple's simplified retail branding, including dropping the "Store" moniker when referring to its retail locations by name. Apple has also been attempting to converge its physical and online retail experiences over the past few years, and Ahrendts' new title reflects those efforts.

Article Link: Angela Ahrendts is Now Simply Senior Vice President of Retail as Apple Drops 'Online Stores' From Her Title

 

[the8thark]

RIP all the good work Ron Johnson did for Apple when he created and maintained the Apple Stores.

 

[japanime]

A demotion?

I will say this — Apple Stores have been turning into real dumps. (At least, the ones in Tokyo have.)

 

[smacrumon]

Simplified branding? While at the same time the website is more and more bloated?

 

[jonblatho]

A demotion?

You must not have read the article.

 

[lobbyist]

I like how the MR staff are obsessed with details.

 

[Born Again]

Awaiting the flood of hateful sexist male fanboy comments...


Fyi she's quite accomplished but will be belittled by males regardless of her accomplishments . Like it or not the tone is different if it were a male in the same role.

 

[ck3801]

After this years preorder disaster I am not surprised!

 

[japanime]

You must not have read the article.

No, I read it. I'm also well-versed in corporate doublespeak. That's why I phrased the first part of my post as a question rather than an assertion.

 

[cableguy84]

The online store is horrible, needs a complete makeover

 

[2457282]

Dear Angela,

The strategy to announce new products with zero inventory seems like a really bad strategy. AKA, the watch 2015, AKA the jet black iPhone 7. That strategy will see more of your title dropped is my guess.

Thank you,
CM

 

[jonblatho]

No, I read it. I'm also well-versed in corporate doublespeak.

Except there's been no "doublespeak" or even "speak." This was a quiet change to her title with no one taking over the "Online Stores" bit.

Further, if you can't see the convergence of their physical and online sales operations over the past couple of years, I'm not sure I can help you.

 

[the8thark]

Awaiting the flood of hateful sexist male fanboy comments...


Fyi she's quite accomplished but will be belittled by males regardless of her accomplishments . Like it or not the tone is different if it were a male in the same role.

To me it's not even worthy of a mention because equality matters to me.

 

[smacrumon]

Awaiting the flood of hateful sexist male fanboy comments...


Fyi she's quite accomplished but will be belittled by males regardless of her accomplishments . Like it or not the tone is different if it were a male in the same role.

I really hope the conversation does not head that direction. Stamp out that sexist rubbish.

 

[Charles50]

Angela Ahrendts is the highest paid, most important, and most powerful woman executive in the world. I predict that someday, after the Tim Cook era, she will become CEO of Apple.

 

[Soni Sanjay]

Sounds more like a demotion to me. They could have left the online part without mentioning sales and or store.

 

[the8thark]

Angela Ahrendts is the highest paid, most important, and most powerful woman executive in the world. I predict that someday, after the Tim Cook era, she will become CEO of Apple.

I would say Gina Rinehart is more powerful. She is worth currently 12.7 billion US dollars.

 

[RedOrchestra]

She's the ONLY Senior VP in Apple management ... better to go the demotion route than the firing ... bad, bad PR.

 

[44267547]

Maybe Burberry should re-hire her. Seems More of an appropriate fit.

 

[davidjearly]

Since joining Apple in 2014, Angela has integrated Apple's physical and digital retail businesses to create a seamless customer experience...

Er, no. When I buy a product in store and can not return it via mail, this is not integrated.

 

[Sirious]

They made her title thinner!

 

[cableguy84]

Angela Ahrendts is the highest paid, most important, and most powerful woman executive in the world. I predict that someday, after the Tim Cook era, she will become CEO of Apple.

 

[smacrumon]

Maybe Burberry should re-hire her. Seems More of an appropriate fit her.

How so? The stores are going through a really interesting rejuvenation.
I'd like to see the retail operations focus on improved conditions for staff.

 

[itsmilo]

Apple literally got one if not the worst online store i have to use. Takes forever to find what you are looking for and if you change your mind and feel like looking up something else it takes just as long to simply go back. worst of all when it comes to anything Apple Watch or add-ons

the combination of product page and store is an abomination

 

[mj1108]

I predict that someday, after the Tim Cook era, she will become CEO of Apple.

Oh god no.