A friend of mine (a faithful PC user) owns a company that makes labels. For years, he has taken the orders, designed the labels, and outsourced the printing to another company. After finally getting frustrated with the troubles that go along with relyin on someone other than yourself to get a damn thing right, he decided to buy his own printing equipment and do it all in-house.
Now, he knew that this meant he was going to have to buy a Mac, but he didn't know it might change his life.
At first, he was a bit reluctant to take the leap. He began by looking at used computers. I offered to loan him my PowerMac 7500 (upgraded to 220 Mhz G3), but pushed him towards a new computer. He was amazed that a computer that old had digital audio and video in/out. He said, "You know, Macs are just amazing. They come with all this stuff built-in." Yesterday, he went to CompUSA planning to buy the entry-level iMac. He walked away with the 700 Mhz eMac.
Last night, he called me and said, "I just got home after setting up my new Mac. I plugged it in, started it up, and was on the internet in about 2 minutes. This thing is so easy. You know, I think I'm going to become a Mac guy out of all of this."
Granted, he is just getting started, but he can't believe how easy the switch is. He has known all along that he will have to buy a PowerMac in the fall, but I think he's actually looking forward to it.
He is 36 years old, but is being influenced by Apple's new ad campaign--which he loved even before buying his eMac.
If Apple can continue to sway people, one at a time, they may indeed double their market share before too long. That would be something.
Chris
Now, he knew that this meant he was going to have to buy a Mac, but he didn't know it might change his life.
At first, he was a bit reluctant to take the leap. He began by looking at used computers. I offered to loan him my PowerMac 7500 (upgraded to 220 Mhz G3), but pushed him towards a new computer. He was amazed that a computer that old had digital audio and video in/out. He said, "You know, Macs are just amazing. They come with all this stuff built-in." Yesterday, he went to CompUSA planning to buy the entry-level iMac. He walked away with the 700 Mhz eMac.
Last night, he called me and said, "I just got home after setting up my new Mac. I plugged it in, started it up, and was on the internet in about 2 minutes. This thing is so easy. You know, I think I'm going to become a Mac guy out of all of this."
Granted, he is just getting started, but he can't believe how easy the switch is. He has known all along that he will have to buy a PowerMac in the fall, but I think he's actually looking forward to it.
He is 36 years old, but is being influenced by Apple's new ad campaign--which he loved even before buying his eMac.
If Apple can continue to sway people, one at a time, they may indeed double their market share before too long. That would be something.
Chris