I'm really bummed that Apple decided not to come out with a DVD copy of OSX Lion like previous releases. I prefer to do clean installs and not updates, and a DVD copy makes that really handy. Plus a DVD copy has the latest Bootcamp drivers, which is great being as I also have Windows 7 on my iMac. Sure I've read you can download it and burn it to a DVD or use a USB drive, but I hate being forced to do that. I would prefer to just walk into my local Apple store and just buy a copy of Lion and be done with it.