This is an appeal to Apple and to those of us who enjoy using Apple products. Do not become complacent!* No one remains #1 forever. Has IBM? Sony? Microsoft? AOL? Dell? RIM? It's about how long you keep yourself above the rest. Competition is fierce and the gap is ever narrowing. Android is catching up at an alarming pace. We keep saying "its all about the user experience and look how it translates to sales!" The same can be said about Samsung, even though the two have such different way of appealing to their markets. We laugh at Samsung's childish ads and yet forget our recent genius ads.* I have owned nearly the entire Apple line, multiple products, multiple generations. And while Apple is the best option out there is still have MUCH to improve upon. Keep innovating! Keep defending your innovations! And please have have someone in management sensible and brave enough to say we do not release junk!* This year has been good so far on new products! Keep it up and please do not be complacent!