Just got home from the 5th ave store. I got in line about 5:30ish. I slept overnight for the first launch and I'd say I was about 2x as far back today. The line moved super quick. Apple must have had over 100 on staff to activate. Doors opened at 8 and I was out by 9, and I'd say I was about 150th in line. Very smooth, very friendly....glad I went there as opposed to AT&T.