Apple Again Trails Market in Smartphone Growth, but Closes on Nokia in Overall Mobile Phones

Discussion in ' News Discussion' started by MacRumors, Apr 30, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    As it has for several quarters now, Apple continues to trail the overall smartphone market's booming growth, with the company's 16.8 percent year-over-year growth in the first quarter registering as the lowest among top five vendors in a market that grew by 28.6 percent as a whole, according to a new report from research firm IDC. Market leader Samsung also trailed the broader market's growth as Huawei, Lenovo, and LG all jockeyed for position in the closely contested third through fifth spots in the rankings.

    Worldwide smartphone shipments in 1Q14 in millions of units (Source: IDC)
    In the overall mobile phone market, Apple again outperformed most of the competition as feature phone sales continue to dwindle. With Apple's all-smartphone lineup taking nearly 10 percent of the overall market in the quarter, the company is within striking distance of Nokia, which garnered 11.3 percent of the market as it continues to be hit hard by the decline in feature phone sales and instability as it has shifted from Symbian to Windows Phone. Just days ago, Microsoft completed its acquisition of Nokia's phone unit, officially uniting software and hardware in what has been a close partnership over the last several years.

    Worldwide mobile phone shipments in 1Q14 in millions of units (Source: IDC)
    Apple last week announced record March quarter earnings on the strength of its 43.7 million iPhones shipped. The iPhone continues to drive Apple's overall financial performance, representing 57 percent of the company's revenue for the quarter.

    Article Link: Apple Again Trails Market in Smartphone Growth, but Closes on Nokia in Overall Mobile Phones
  2. bobringer macrumors member

    May 20, 2004
    And Honda sells more cars than Audi.

    The point here is?

    (I'll tell you what the point is... the industry needs to stop treating this as one giant monolithic market. It doesn't work that way in other industries... why does it work that way in the phone business)?

    Apple's profits in the phone business are rising. Samsung's profits in the phone business got CUT IN HALF over the past year.

    Yet the problem is... Apple's market share?
  3. Radio macrumors 68000

    Mar 5, 2012
    Central California
    When you need to compare apple to Nokia you know macrumors is reaching for some positive.

    You don't need to spin the news macrumors just report the bigger headline

    Apple is doomed
  4. PracticalMac macrumors 68030


    Jan 22, 2009
    Houston, TX
    Should we be surprised Apple is closing in on Nokia?
  5. maflynn Moderator


    Staff Member

    May 3, 2009
    Nokia is getting slammed, I think if Apple can ready the iPhone 6 sooner then later the numbers will be even more positive.
  6. the8thark, Apr 30, 2014
    Last edited: Apr 30, 2014

    the8thark macrumors 68040


    Apr 18, 2011
    Apple is quality and Samsung is quantity. This is no surprise. I'd rather keep Apple focusing on quality as they are now. Samsung can keep making it's large quantities of questionable quality phones.

    And Apple wins the profits from phones war also.

    [edit] Samsung does make some ok phones. But a large number of them are not that good at all.


    This is the main point here. Apple clearly wins this war.
  7. ValSalva macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    I have a feeling these numbers will improve this fall when Apple almost certainly releases a larger sized and new form factor iPhone.
  8. Marlon948 macrumors newbie

    Apr 30, 2014
    Apple to Apple Comparrison

    Apple "SOLD" 43.7M iPhones, Samsung "SHIPPED" 85M Smartphones thus not an accurate comparrison.
  9. BaldiMac macrumors 604


    Jan 24, 2008
    Nope. Apple shipped 43.7M iPhones, Samsng was estimated to have "SHIPPED" 85M Smartphones. Still not accurate, but an apples to apples comparison.
  10. osofast240sx macrumors 68030


    Mar 25, 2011
    Apple's larger iPhone will be the ultimate game changer! it's going to be hilarious to see how the numbers are then.
  11. macduke macrumors 604


    Jun 27, 2007
    Central U.S.
    We have to let go of this notion that for Apple to win, EVERYBODY has to lose.

    Apple does their own thing. They shouldn't stop now. Keep moving forward and don't look back.
  12. Mattsasa macrumors 68020


    Apr 12, 2010
    Aren't the majority of smartphones Samsung is selling the galaxy series, which is just as expensive, if not more expensive then iPhone.

    So samsung shipped twice as many smartphones as apple, meaning Samsung made like double revenue as apple ?
  13. 69Mustang macrumors 601


    Jan 7, 2014
    In between a rock and a hard place
    Bolded from your quote: That's completely wrong. A cursory google search will reveal reports by manufacturer/vendor in multiple industries.

    The problem is you're looking for the wrong report. A detailed breakdown is what you're requesting. Fortunately the report exists. Unfortunately, it's most likely behind a paywall. It's just waiting for you to satisfy your curiosity with a credit card.;)
  14. braddick macrumors 68040


    Jun 28, 2009
    Encinitas, CA
    If you believed in reincarnation and you knew in your next life you were going to return as a smart phone, which phone would you want to be?

    That's really the only intelligent question we should be asking ourselves here.
  15. DogGone macrumors newbie

    Jul 18, 2007
    I am pleasantly surprised that Apple increased its global mobile phone share by a full 1% YOY.
    Considering that the market is being flooded with cheap smartphone then it is great to see Apple's share growing. Show that customers who had earlier bought cheaper phones are trading up to the iPhone.
  16. BaldiMac macrumors 604


    Jan 24, 2008
    Samsung's smartphone ASP is about half of the iPhone.
  17. Rogifan macrumors P6


    Nov 14, 2011
    Apple isn't doomed, you're clueless if you think smartphone market share is a meaningful metric.
  18. proline macrumors 6502a

    Nov 18, 2012
    Indeed. The term 'smartphone' market is a joke based on arbitrary distinctions. There will soon be only one 'phone' market and in that market Apple's share is and always has been rising steadily and is now up to 10%.

    These reports have been able to suppress this story the last few years by continually moving more and more phones into the 'smartphone' category to make said category grow faster than Apple to make Apple look bad. This includes many Android devices with no data plans. However, within the next year they will run out of dumb phones to reclassify as smartphones and Apple's true growth will become impossible to hide. I'll make some popcorn...
  19. ghost of jobs macrumors regular

    Apr 4, 2014
    HTC one m8 obviously.. the best phone on the market.. any other questions?..
  20. bobringer macrumors member

    May 20, 2004
    I'm not sure where you are getting that information from. The Galaxy S4 sold extremely poorly... and by all accounts we're going to get the same from the S5. The S3 was their last high end "hit" phone.

    The vast majority of Samsung's share comes from their cheapo phones.

    Try Google... you'll see.
  21. 69Mustang macrumors 601


    Jan 7, 2014
    In between a rock and a hard place
    Not sure if serious. Why would any of these marketing and research firms want Apple to look bad? What do they gain by "suppressing the story"?
  22. alexgowers macrumors 65816

    Jun 3, 2012
    As far as I can see Apple was one of the only large market share holders, who managed to get shipments and market share up?

    As a broader observation, apple makes the most profit on each phone and is a quality brand.

    All the others are in decline or are cheaper phones that garner so little profit their shipping numbers over the lifetime of the product produce a negligible profit especially after R&D costs.

    It's slim pickings for everyone but apple and that hurts companies more than shipped units.
  23. iMember macrumors 6502

    Mar 19, 2014
    On Apple site says SOLD!!!! not shipped, where did u get that info? from a Samsung fanboyism site? :apple:
  24. bobringer macrumors member

    May 20, 2004
    So... people report market share by segment in secret? And that negates my point?

    99% of the analysis I've seen reports market share for the total market. SPECIFICALLY THE ANALYSIS AND CORRESPONDING ARTICLE I WAS RESPONDING TO.

    So... if you can show me how widespread these analyses are distributed that breakdown market by segment... I'd love to see it.
  25. 2457282 Suspended

    Dec 6, 2012
    These figure go part of the way in telling the story, but not the whole way. In the mobile market as a whole, Apple continues to beat everyone because they are growing in the smart phone segment where the other vendors have a big investment in the feature phone segment that is quickly evaporating.

    In the smartphone segment alone, apple is selling more than ever, but seemingly losing market share to others, especially Samsung. The slices that I would like to see that they still do not report is the segment that apple deals in exclusively -- smartphones over $USD400. My guess is that Samsung and others are gaining market share over Apple because they are selling more smartphones in the low end (sub $USD400). Apple needs to think about offering something at a lower price point and my hope is that the 5c line will allow them to finally compete in that arena.

    But it should be more clear that in the segment that Apple currently competes (you know, the segment where all the profit is), Apple is still winning. Of course they cannot rest, but even this article seems to obfuscate where Apple stands (selling more and making huge profits)

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