Apple isn't shy about their retail store efforts. They've kept up the pace setting up new stores, having grand openings and other big events like the Jaguar release, putting on workshops, and having School Nights. Now they have Apple Camp for kids in grades 1 through 9 to "to try out new applications, techniques and shortcuts". You have to buy a new Mac to qualify so you can send up to three "extended family members". Parents are always scambling for what to do with the kids for the summer, so at first I thought it was a clever way to get parents to buy a Mac and let Apple indoctrinate their kids, by appealing to parents' yearn for summer activities and a place to leave the kids for a while. But it is only 7.5 hours total over 3 days (5 hours over 2 days for the "advanced" class), and parents are "encouraged to tag along". In fact, if you read the fine print, the permission form says "Attendees under age 13 must be accompanied by a parent or guardian" so you don't get babysitting after all. Do you think this will be popular? Will it help sell Macs? Will you buy a Mac and send YOUR kids?