The complete silence regarding Craig Federighi should not be understated.
This dude is charismatic, a poignant personality, a great public speaker, and genuinely excited with his job - and there hasn’t been a single hint he’s going anywhere at 56.
Money-grabbers are often far too short-sighted to recognize the best talent doesn’t have to be the most talented.
Leaders are captains, they’re figureheads. They need to be a people person beyond anything else. They don’t need to be programmers, business analysts, politicians, designers or marketing professionals. They need to be adaptable Swiss Army knives with a purpose; a belief that what they’re doing is bigger than all of us. They need to inspire.
Didn’t another CEO say he “surrounded himself with people smarter than he is”? Apple isn’t losing its talent, it’s losing its soul. Craig is the last glimmering hope, and his utter dedication to his own role should be more than enough to earn reward as next CEO. He’s a charismatic leader people can follow.
Apple needs a leader. Not a banker. Not a programmer. A true leader.