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"Reaching a massive customer base" isn't necessarily a primary motivation for innovative product people.

A company the size of Apple, that's as established as it is, has many institutional handcuffs that one may want to be free to work without.

The scope of "what's possible to make" at Apple is fairly narrow actually.
None of us knows what's motivating him.
What I do know is that when you get to that age - retirement is something you start thinking about. How do I know that, been there, and so has been everybody I know in that age group
 
What a loss the iPhone Air designer is. I mean this literally, but I'd also leave if I developed what is probably the most forward looking device in the current lineup (regardless of my concerns with it) and Apple put absolutely zero marketing effort into selling the damn thing.
 
None of us knows what's motivating him.
What I do know is that when you get to that age - retirement is something you start thinking about. How do I know that, been there, and so has been everybody I know in that age group


He doesn't appear to be thinking about retirement. 👇 (in bold from main article of this thread)

Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design and pioneered the transition to Apple silicon.
 
For the most part, Tim's C-Suite is filled with idiots anyways. Ternus is probably the only quality employee.
I've given flack to Eddy Cue from the beginning but I've come around to liking him. To me, what he's done with the services division is great. His interviews, which are very candid and open, are fun to watch. Srouji is phenomenal. That can't be understated.
 
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I'm surprised IBM even still exists. Definitely isn't the heavy hitter they used to be.
IBM is probably the main driving force behind Quantum computing (that the public knows about, anyway). They're doing interesting things and a lot of their projects have a very bell labs kind of feel now.
 
apple is sinking

we need a complete renovation, a new CEO. get rid of Apple Intelligence, Vision Pro, iPhone air, iPhone fold.

focus on making good devices.
Apple has been sinking for a while now. This is what happens when you get addicted to power. Tim Cook should’ve stepped down 7 or 8 years ago when Apple was at its peak.

Completely missing the AI boat is cringe AF for such a big gigantic company as Apple.

Apple will become the new Nokia of this time.
 
Interesting.

We should be very critical of Cook in that case, yeah?
Been critical of him for years.

Can't retain talent. How? If you're a 4 trillion-dollar company, how do you not retain people? You have all of the resources in the world.

Tim has literally zero job skills other than bean counting. A CEO needs to be good in several areas of the operation.
 
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IBM is probably the main driving force behind Quantum computing (that the public knows about, anyway). They're doing interesting things and a lot of their projects have a very bell labs kind of feel now.
So you're saying I should invest into IBM stock right about now.
 
I've given flack to Eddy Cue from the beginning but I've come around to liking him. To me, what he's done with the services division is great. His interviews, which are very candid and open, are fun to watch. Srouji is phenomenal. That can't be understated.
IMO services aren't anything spectacular.

The iWork Suite has lots of potential. Could be a place to innovate a ton, especially with AI.
Apple TV+ -- Well, most people forget it even exists.
iCloud was around before Cue took over and has a lot of issues syncing between devices.

I think more could be done with services.
 
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He doesn't appear to be thinking about retirement. 👇 (in bold from main article of this thread)
The article also says this:
Cook is purportedly working hard to retain him by offering a substantial pay package and the potential of more responsibility.

Srouji apparently would prefer to not work under a different CEO, even with an expanded remit.

So supposedly he would prefer not to work under a different CEO, but guess what, if he were to join a different company? Guess what?

Funny thing is, so many supposed details are mentioned in this article, details that would be discussed at the C-level and the BOD only, so do we really all believe that any C-member or BOD member talks to Gurman? Think again ...
 
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Funny thing is, so many supposed details are mentioned in this article, details that would be discussed at the C-level and the BOD only, so do we really all believe that any C-member or BOD member talks to Gurman? Think again ..

So you think he's making up the entire story? or ?

A story like this is out because there are people who want it out.
 
IMO services aren't anything spectacular.

The iWork Suite has lots of potential. Could be a place to innovate a ton, especially with AI.
Apple TV+ -- Well, most people forget it even exists.
iCloud was around before Cue took over and has a lot of issues syncing between devices.

I think more could be done with services.
When I think of services, I don't lump applications like iWork, FCP, LP. etc., into that mix even though it's in his division (on a side note, I think Apple should go back to having a separate SVP for Applications like they had under Steve Jobs). ATV+ is starting to gain real tractions, especially after winning many awards and landing streaming rights to pro sports.

Apple Music user base is growing. Apple Pay and Wallet are also gaining a lot of traction
 
So supposedly he would prefer not to work under a different CEO, but guess what, if he were to join a different company? Guess what?

At Apple I would expect is what he means.
A new company and new challenges I'm sure would be met with different feelings.

You claimed he was maybe "thinking about retirement"

That is refuted by reporting here and not speculated about anywhere at all.
 
According to the article, Srouji is not retiring but looking to continue his career elsewhere. That's the optics at play. If true why at 61 years of age is he looking to continue his career elsewhere instead of Apple trying to do what they can to keep him there and retire there?

Well, at the moment, that's a rumor. Srouji is very well paid at Apple. I've seen many people in their 60s choosing to retire and enjoy life, pursuing new hobbies and projects they never had time to explore, engage in world travel, spend more time with family, etc, etc.

Also... apparently Srouji had a very good working relationship with Cook. With Cook leaving (and with uncertainty of his replacement), maybe he felt it's time to do some of the above things he was never able to do while working at Apple. With his large salary over the years at Apple I don't think he has to worry about money.
 
Well, at the moment, that's a rumor. Srouji is very well paid at Apple. I've seen many people in their 60s choosing to retire and enjoy life, pursuing new hobbies and projects they never had time to explore, engage in world travel, spend more time with family, etc, etc.

All of that is well and good, but the entire topic here is a rumor based upon reporting.

You can't cherry pick out the parts that don't fit the "he might be retiring rather than leaving" narrative.

That isn't reported by anyone, anywhere, here.
 
So you're saying I should invest into IBM stock right about now.
Well if they follow AT&T's path, exactly the opposite. I'm just saying there's some interesting things happening there, even thinking back to Deep Blue that was a pretty unnecessary expense but paved the way for much more advanced systems.

Although I really like opining and predicting technology I don't understand enough about quantum computing to make a guess at it right now. It could remain niche or vapor for the next century, but it's difficult to say. There are real uses e.g. breaking encryption and all of that but like I said, the non-public entities working on Quantum are the ones probably more moving in that direction.

I do not see Quantum as a panacea but rather possibly an augment or add-on to traditional architectures. I think there is a lot of potential in alternative processing methods like Wetware, particularly with Neural Networks becoming such a dominant paradigm.

From a consumer product standpoint IBM has not been doing great for decades. But I wouldn't necessarily turn down working there with a team of researchers.
 
All of that is well and good, but the entire topic here is a rumor based upon reporting.

You can't cherry pick out the parts you don't like to drive the "he might be retiring rather than leaving" narrative.

That isn't reported by anyone, anywhere, here.

It's an unsourced rumor. If you want to bank on that, and draw conclusions, feel free.

I'll continue to give it the weight (very little) unsourced rumors deserve. And speculate about reasonable possibilities.
 
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Not sure what the concern is. The article says Apple has not launched a new successful product category in a decade. Well who's been here that decade? All these people leaving. Maybe they've been dead weight all along and the new people taking their places will have better ideas and be more innovative and creative thinkers.
 
Apple has reached $4T market cap for margin and profit preservation without invention while Alphabet is nearly reaching $4T market cap with profit preservation AND invention/innvoation resulted by enormous CapEx at the same time.

It seems that continuous CapEx are paying off for Alphabet in the future.

Time will tell, but it is obvious to me that Sundar Pichai is the better CEO than Tim Cook as Apple has not done anything (except Apple Silicon), but strived for the profit preservation.
 
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