I ordered my Gold 32gb 5s at 12.02am Friday and got the same message that I think everyone got 7th to 10th Oct for delivery. I do not think this is fair, I expected a week like when I ordered my iPad 4 but this is not acceptable. They obviously did not have ANY stock of anything available I just think we should have known this before ordering. What is worse is that I am with O2 and was going to order with them but stupidly thought I would be better off with Apple. O2 people are getting them this week I think. Now I just feel stupid and conned by the Apple hype and like everyone else I just have to bite the bullet and wait. Am I the only one to feel like this?