Thought this might be of interest to you guys, I'm filling out some forms for my replacement MP from Apple, and they have two policies: 1. Collect the old one then send a new one out 2. Put the order for the new one first then arrange collection, they however take your CC number in case you don't return the MP I noticed they deem the "Fair market value" of the MP to be £2,468.09. The true retail price is £2,799. What does this mean? When I bought the '08 MP I was a student, so maybe that's why. If it does mean that Apple's profits per computer is £400, that's less than expected. Either way there's no NDA clause in the paper work so I'm comfortable showing this.