Apple cornering the market on ultra-thin, ultra-light, ultra-rigid laptops

Discussion in 'Apple, Inc and Tech Industry' started by *LTD*, Aug 7, 2011.

  1. *LTD*, Aug 7, 2011
    Last edited: Aug 7, 2011

    *LTD* macrumors G4

    *LTD*

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    #1
    http://news.cnet.com/8301-13924_3-20088989-64/apple-cornering-the-market-on-light-laptops/

    Apple cornering the market on ultra-thin, ultra-light, ultra-rigid laptops

    “For now, Apple has a vice-grip on ultraportables like it has on tablets,” Brooke Crothers reports for CNET. “With the company on track to sell well over 10 million Airs this year, it may well see the product ultimately become its bestselling laptop. And the company will only accelerate this trend when it brings out a larger ultraslim model, which, for all intents and purposes, will also be a MacBook Air.”

    “Call it PC versus Mac, the Ultrabook edition,” Crothers reports. “A possible result: Apple is the only device maker selling large numbers of the new breed of powerful, Sandy Bridge-based, sub-3-pound ultraportables, aka Ultrabooks. As is the case with the current tablet market, consumers will look to Apple for ultraslim post-PC designs but continue to choose–in diminishing proportions relative to Apple–HP and Dell for the traditional computing paradigm.”

    [​IMG]
    Gartner's numbers offer a good snapshot of PC market trends. Apple shows a big positive growth number in the U.S.
    (Credit: Gartner)


    Which brings us to Dell. For now, the No.2 U.S. supplier of PCs has nothing in the consumer market to compete with the MacBook Air. After abandoning the well-crafted, well-designed MBA challenger, the Adamo, Dell went to a completely different market segment, with the XPS 15z. It's relatively slim, but it's not small and certainly not portable like an Air.

    That leaves us, for now, with Samsung and the upcoming Asus UX21 and UX31 (not shipping yet) as the most notable challengers to the Air.

    Will they sell in the tens of million like the Air? I could easily answer that question, but I'll defer to Acer's founder Stan Shih and let him speak for the PC guys. "The fads for Ultrabooks and tablet PCs are both short-term phenomena," according to Shih. That sounds like a concession speech to me.

    ---------------------------------------------------

    A couple of interesting things to note here. First, Apple seems to be making the "netbook" paradigm truly viable with the MBA - and is the first to do it - but it's not a netbook at all. These (MBA and its ilk) are the bridge between tablets and notebooks - that is, between the Macbook (Pro?) and the iPad. Ever-increasing amounts of power in smaller and thinner form factors. Further, it seems Apple has everyone beat on price.

    Second, with Apple expecting to sell oodles of MBAs, they might just be able to squeeze the market in terms of supply, like they have done with tablet components. They certainly have the wherewithal to do it,.

    It appears, at least from what signs we're seeing now, that ultraportables such as the MBA will be a hot item, and that Apple will end up owning this segment of the market as well.
     
  2. neiltc13 macrumors 68040

    neiltc13

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    #2
    Interesting, but I've become aware of at least one machine that is trying to do what MacBook Air does and achieving most of it for less than half the price:

    Lenovo ThinkPad x121e

    It is £329 with a Core i3 Processor. Compare this to MacBook Air which starts at £849. £500 cheaper - if I was buying right now I'd be seriously considering the ThinkPad.
     
  3. *LTD* thread starter macrumors G4

    *LTD*

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    #3
    You're joking, right? It looks like an antique. Just another generic plastic sandwich.

    To top it off, no OS X.
     
  4. Apple OC macrumors 68040

    Apple OC

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    #4
    To corner the market ... Apple would have to out-sell all the others combined

    if they don't do that ... they are just a strong player :cool:
     
  5. AppleScruff1 macrumors G3

    AppleScruff1

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    #5
    I didn't know Apple sold tens of millions of the MBA.
     
  6. maflynn Moderator

    maflynn

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    #6
    That's projected but what we don't know is what the projection for the competition as well. I think the new MBAs are a winner and that will boost apple's marketshare but cornering the market - that's a bit a hyperbole
     
  7. Darth.Titan macrumors 68030

    Darth.Titan

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    #7
    That is in no way, shape, form, or fashion an "ultra-thin, ultra-light, ultra-rigid laptop". That's just another bargain basement notebook.

    That being said, it's a pretty decent value for what it is, but I really don't think it has any place in a discussion about ultrabooks.
     
  8. rhett7660 macrumors G4

    rhett7660

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    #8
    And we would expect nothing less from you.

    I have to agree, this thing looks just like another laptop imho.
     
  9. AppleScruff1 macrumors G3

    AppleScruff1

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    #9
    I don't doubt that the MBA may dominate the market, but the article posed the question about the other manufacturers, "Will they sell in the tens of million like the Air?" To me, this reads that the Air has sold tens of millions, which I find extremely hard to believe.
     
  10. maflynn Moderator

    maflynn

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    #10
    That tells me they have not sold tens of millions of MBAs [yet]. In fact if they did sell tens of millions why not update the charge below the text to reflect that. Its currently showing 1.8 million units.
     
  11. KingCrimson macrumors 65816

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    #11
    People are buying 10s of millions of iPads instead of ultrabooks. Content creation is so 2001.
     
  12. *LTD* thread starter macrumors G4

    *LTD*

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    #12
    Units sold for consumption will always outnumber units sold for content creation.
     
  13. AppleScruff1 macrumors G3

    AppleScruff1

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    #13
    And aren't those sales numbers for total units sold? Which would include MBA, MBP, iMac and Mac Pro? And perhaps Mac Mini too?
     
  14. KingCrimson macrumors 65816

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    #14
    Nothing beats a regular keyboard for plain typing. I don't care how many fanboys claim virtual keyboard is wonderful, it isn't.
     
  15. SactoGuy18 macrumors 68030

    SactoGuy18

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    #15
    A lot of people will be watching what Asus, Dell, HP and Toshiba does with the new generation of ultra-thin notebooks based on the Intel Ultrabook specification.

    My guess is that the Ultrabook will likely have 4 GB of RAM (the "sweet spot" in terms of memory usage in 64-bit mode under Windows 7) and a very small 250 GB to 320 GB Serial ATA-III hard drive, likely preloaded with Windows 7 Professional (SP1). We may also see models with a 160 GB SSD, but that will be a pretty expensive option.
     
  16. rhett7660 macrumors G4

    rhett7660

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    #16
    Of course this is your opinion which is probably shared by many, however for a short email or short type it is not that bad, opinion of course. I would not want to type a 20K word report on it though. I think your fingers would be bloody and utterly useless after the fact. :)

    Really, do you need to use the word "fanboys" come on now.
     
  17. maflynn Moderator

    maflynn

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    #17
    Agreed, I find the iPad to be quite useful for emails, and surfing. I'd rather not take notes on it or create some large documents.

    Using the virtual keyboard is ok, but a physical keyboard is much better.
     
  18. KingCrimson macrumors 65816

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    #18
    The primate fingers were meant to grip stone tools, not press capacitive screens all day long.
     
  19. mrsir2009 macrumors 604

    mrsir2009

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    #19
    Thats just a netbook, it doesn't have the full backlit keyboard, full trackpad and nowhere near the power of the MacBook Air. Plus its plastic and it runs Windows.
     
  20. MacNut macrumors Core

    MacNut

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    #20
    For a while the Air didn't have a backlit keyboard either.

    The only thing that will keep the air from being a huge seller is the price. Windows ultra portables will still sell like hot cakes because they are cheap.
     
  21. KingCrimson macrumors 65816

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    #21
    When quality Windows ultrabooks like the Asus UX21 come out, it's game over.
     
  22. *LTD* thread starter macrumors G4

    *LTD*

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    #22
    You mean like the "quality Windows netbooks" that were so great?
     
  23. KingCrimson macrumors 65816

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    #23
    You think the Asus UX21 is anything like a cheap plastic netbook? This is the big leagues.
     

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