Apple created Jet Black-- knowingly it was prone to scratches, just to make it seem like it's a new design-as they showcased it to be. While making matte "Black" as a fallback when ppl react to this con. It seems like Apple only created the Jet Black color to showcase it everywhere on their keynote, video and website to make it seem "new", hiding the antenna lines, making it glossy, hiding the details in the darkness, trying to make it seem like an all new seamless design, when really it is the same as the 6s. It seemed like Apple knew it was able to be easily scratched and damage where they even addressed it in the fine print. They did it anyway even at the expense of the scratchability. They only intended it to be showcased and seem brand new, and had the matte black color as the fallback design for all people who had the space grey before or the ones who knew the jet black could get micro abrasions. Why else would they make 2 new blacks seems like apple honey dicked us.