As a UK iPhone buyer, having owned the iPhone 3G, 3GS and 4S, I was very disappointed with the early and continuing reports of poor build quality of the iPhone 5. Although people have mentioned several different problems, the one that annoyed me most was the poor anodisation on the black model causing it to chip / scuff / scratch (whatever you want to call it) around the antenna bezel. I personally believe this reflected Apple taking a complacent approach to their market position and sacrificing build quality for extra profit, whilst releasing online movies and TV adverts telling us all how exquisitly designed it still was. My 4S contract ended a couple of months ago, so I'm primed and ready to make another purchase, I just hope that the 5S makes the quality improvements necessary to deliver the kind of premium product most of us have come to expect from Apple. UK buyers at least are not optimistic. Survey below; ______________________ Online Source Link Of course the iPhone 5S will still sell in big numbers, but even more so if the perceived quality drops on the 5 are rectified.