Apple Event Today: Tim Cook Kicks Things Off With 'Good Morning' Video

[MacRumors]

Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways.

"I think I'll say it the way I always say it," concludes Cook.

Apple's hardware engineering chief John Ternus becomes CEO on September 1, so this WWDC will likely be Cook's final event running the company.

"It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company," said Cook, back when the CEO transition was announced in April. "I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world."

pic.twitter.com/iVv4DEkaz8— Tim Cook (@tim_cook) June 8, 2026​

Article Link: Apple Event Today: Tim Cook Kicks Things Off With 'Good Morning' Video

 

[jgbr]

Some of those choices were not good ones nor good for the optics of the company. Let's go back to the simplicity and straight to the point of the Job's era. Far too much 'fluff' in their presentations of late. 'Get on with it'!

I've tolerated Tim's leadership, I can't say I liked it.

 

[TheLastDogcow]

There are a lot of things Tim Cook did during his tenure that should be commended, but the one thing I hope Apple does under the helm of John Ternus is begin to distance itself from all of the celebrity worship and over-engagement with them.

 

[Dave245]

Not going to lie, I'm going to miss Tim's "Good Morning"

 

[EU-Regulations]

I just miss the old .

no hassle, it just worked.

 

[miguelcoma]

Good morning TIm! one last time

 

[Etc_]

There are a lot of things Tim Cook did during his tenure that should be commended, but the one thing I hope Apple does under the helm of John Ternus is begin to distance itself from all of the celebrity worship and over-engagement with them.

And a shift away from the heavy focus on influencer marketing in recent years. There are some YouTubers and other influencers who get invited to Apple events, which makes me wonder: why? If there is one brand that doesn't need that kind of marketing, it's Apple.

 

[asterizk]

Cute.. good morning Tim 🙂

 

[lotzosushi]

Thank goodness. Let’s hope we get more exciting hardware innovations in the coming future. Tim made Apple more money than they could ever need, now put more of it towards R&D and not supply chain penny pinching reusing new chips in old hardware for 5+ years and call it new.

 

[DocMultimedia]

Gotta like having a bit of fun on your way to retirement. I had fun in my last few months, and enjoyed going to afternoon meetings bringing in a stocked bar cart. "Good afternoon." 🍸🍷😀

 

[JohannesO]

And I thought he’d tell us Good Morning one last time now so that John Ternus can start the day in his own way at WWDC.

 

[Pitogyro]

Good morning... coming from the man who's been nickel and diming and overall treating developers like CRAP for over a decade with App Store extortions. WWDC was supposed to be a live event made for the developers but nowadays it's more likely he'd be booed off stage, so Apple play it safe with pre-recorded productions and Hollywood influencer skits to make him appear human. Can't wait to see the back of him.

 

[asterizk]

Because he posted that, I'm now wondering if Ternus is going to do the whole keynote and we won't even see Tim

 

[HowEver]

It's a bit of fun. Good morning.

 

[svish]

Will definitely miss Tim after today's event. Never thought that the 17 series iPhone launch would have been the last iPhone launch with Tim as the CEO.

 

[jeffbbs]

But someplace is afternoon or night! Good day!

 

[IGWT15]

Stupidest video in all of Apple’s history !

 

[Blackstick]

It’s kind of a Good mornannng

Bit of Alabama twang but not quite full on Cletus.

 

[awshucks]

Would have been perfect if they had included someone saying, "Top of the morning!"

 

[iLuddite]

Reminiscent of covid-era celebrity slop…weird vibes all around

 

[Dmoney77]

Because he posted that, I'm now wondering if Ternus is going to do the whole keynote and we won't even see Tim

Since this is his final keynote, he’ll likely be present throughout the keynote, as he’s still CEO until September 1st.

 

[Spock]

iOS 27 will include a new alarm sound, it is just Tim Cook saying good morning on repeat.

 

[datsdatcharlie]

The last one 🥲

 

[BeatCrazy]

Haha hope this video trolls some of you guys around here.

 

[krspkbl]

bit weird but in a way i'll miss Tim Apple.

thanks. onto the next chapter of John Apple.