Apple Fans Get Screwed By Hoax

Discussion in 'iPhone' started by borcanm, Aug 17, 2012.

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  1. borcanm macrumors regular

    Nov 4, 2008
    The Swedish production company Day4 say they are disturbed by how readily people believe anything they read on the web these days, especially as they can easily check tech reporters' facts using tools such as Google. To prove their point, the company decided to conduct an experiment that would drive it home, and with rumours of the iPhone 5 in full swing, it decided to pull a fast one on Apple, its fanboys and reporters.

    "Today, thanks to the internet, we consider ourselves much more enlightened. We can discuss and examine the source in a way that was not possible in the past. But are we really aware of all information flowing up over the net?" the company said on its website.

    Advertisement Day4 created a rendering of a screw with a weird, asymmetrical head. The screw was supposedly designed to keep Apple users from opening their products. With Apple's track record of keeping controlled environments, this wasn't too hard to believe.

    Day4 had a plausible story, and now it just needed a way to get it out.

    The company attached the photo of the screw rendering to a fake email that read as though it was from a source within Apple. Day4 then uploaded the picture to Imgur, and shared it as a link on Reddit in a post titled "A friend took a photo a while ago at that fruit company, they are obviously even creating their own screws.”

    "Then we waited ..." Day4 said on its website.

    It took less than 12 hours before the Reddit post got to tech reporters.

    Cult of Mac was the first to post, and it was shortly followed with stories by Yahoo, Wired and MacWorld as well as videos on YouTube and talk on social media.

    Day4 managed to fool a good portion of the tech world, and in the process it made some observations about how rumours are perceived. The company said the screw rumour became more easily believed as it was reported by sources other than the original Reddit post.

    There was skepticism among journalists but the rumour was still reported. Most people commenting on articles, however, didn't pause - deeming the reports accurate, Day4 said. And on social media sites, "people talk about the image like it's a truth. Critical thinking vapourised".

    Day4 apologised to anyone who felt cheated by the hoax, but the company said it hoped its experiment causes people to become more thoughtful about what they see on the internet.

    "In this case, it was about a new type of screw, a relatively unimportant news," the company said. "But for us it raises a concern about how we consume information today."
  2. ah123 macrumors regular

    Jul 5, 2011
    Nothing different between that and 'An analyst says there'll be a 8 inch screen on the next iPhone' being plastered all over rumour sites.
  3. charlieegan3 macrumors 68020


    Feb 16, 2012
    Makes quite a good point. But you don't want to be too skeptical of everything/anything either.
  4. Sun Baked macrumors G5

    Sun Baked

    May 19, 2002
    For some reason, i'd think a screw head design with an Apple with a bite taken out would work a bit better than that fiasco.
  5. boomhower macrumors 68000


    Oct 21, 2011
    I'm not seeing the problem. Everything is rumors until something is announced on stage. It's well known that the vast majority of the stuff we see doesn't turn out to be true. For most of us it's recreation talking and debating potential changes and features. I don't see how anyone is getting "screwed".
  6. jabingla2810, Aug 17, 2012
    Last edited: Aug 17, 2012

    jabingla2810 macrumors 68020

    Oct 15, 2008
    That’s true for tech savvy people.

    I have friends who aren't so tech savvy, and you might have similar friends who say things like:

    "The next iPhone has got a 5" screen and it's out on September 23rd"

    They believe it, completely believe it.

    Where as we question it, and wonder if it makes sense, know it's a rumour and wait for hard evidence.
  7. Tander macrumors 6502a


    Oct 21, 2011
    Johannesburg, South Africa
    I agree with what Day4 did - well done to them.

    However, having said that, the only time I believe something Apple are going to do with their next big product is when they announce it on stage. Then you believe it. Until then, everything else is just a rumor. That is all.
  8. Gutwrench Contributor


    Jan 2, 2011
    Or more generally, sheep who mindlessly swallow every syllable dripping from the mouth of every political spokesman and pundit. It's the triump of unbridled imagination over intelligence.
  9. charlesdayton macrumors 6502a

    Oct 24, 2011

    The ones that really get screwed are accessory manufactures that believe the rumors. Like last years where accessories manufactures started making cases for the slanted "leaked iPhone 5". This year they are already making cases and screen protectors again based on the rumors.

    So some tech savvy people also fall for it.
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