Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple fired the father of the viral YouTuber
- Thread starter Ntombi
- Start date
- Sort by reaction score
I’m not sure how they were unaware of the rules. Even we know it was against Apple policy. Also, she should be the one taking responsibility since she’s the one who made the video and posted it.
I turned it off when the crying started. She’s annoying and she’s just another generic cookie cutter like omg you guys millenial with a dad who should have known better. Sorry buddy. That was a dumb move.
ps why do we care where she was born and raised and how many amazing siblings she has? Yawn.
ps why do we care where she was born and raised and how many amazing siblings she has? Yawn.
Not entirely surprising but still an unfortunate turn of events for everyone involved
I have friends that work at Apple, they are 100% clear about the secrecy of their devices and how they expect employees to protect that secrecy. There are crystal clear rules about how / where pre-release HW is allowed to be used and how it's not. The particular employee here exercised bad judgement and violated those rules and deserved to be fired.
I feel badly for the father. He probably had no idea his daughter was going to cost him his job trying to get Youtube famous.
T
I have a problem with this. Then Apple shouldn't let their employees take those phones out in the public. Once it's out in the public, it can be looked at and videoed. Apple had no leg to stand on as this technically is 100% their fault for allowing that.
I have a problem with this. Then Apple shouldn't let their employees take those phones out in the public. Once it's out in the public, it can be looked at and videoed. Apple had no leg to stand on as this technically is 100% their fault for allowing that.
She didn’t have to be aware of the rules. She wasn’t the employee.
Her father was the one who signed the NDA. Her father was the one who violated it.
I highly doubt he was unclear on the parameters.
Still seems a little harsh, sometimes I wish apple had a heart.
Members of the public taking pictures of the phone in use is one thing. Handing the phone over to someone who is openly filming, another.
What did he think the big ol’ DSLR in her hand was there for?
There's some details here that are odd - like why would nobody anywhere on the campus say something about the girl talking loudly into a large amateur canon DSLR with a mic on top, if cameras are strictly disallowed? Maybe everyone assumed this was an approved-by-the-top thing and didn't stop them? And the father had no reservations about it even though he worked directly on iPhone X and had to deal with the strict security measures day in and day out?
Who knows. Awful for all involved.
100% wrong. After the keynote, employees were explicitly allowed to use the phone in public (I have seen several in person, one up close). They are told clearly what they are and aren't allowed to do with hardware, in this case it's 98% certain they were clearly told not to:
(1) Let any non-Apple employee touch the device
(2) Let anyone film / photograph the device (can't help someone taking a quick / discrete shot, but that wasn't the case here, it was blatant and her dad allowed it).
He deserved to be fired. I hope launching his daughter's YouTube career was worth his job.
You are allowed to take as many pictures as you want, make as many video's of the phone as you want, write up lengthy reviews...you aren't allowed to post/publish them until the NDA lifts. Once the embargo lifts, you will see a ton of video's published instantly that were made weeks ago. I'm guessing he thought she knew enough to wait? Just trying to give the benefit of the doubt to an obviously intelligent man.
An iPhone X in the wild... nobody really cares. We've seen it.
An iPhone X used at an Apple Pay terminal.... that's what everyone wanted to see in action.
If that FaceID had hesitated for even a second, or worse, taken a couple of tries ... all of internet publishing would have had a field day.
Apple has to control that sort of thing very tightly. They can't see it as an 'innocent video' that she just made because she likes making videos. She's lucky Katie Cotton is no longer with the company or she'd be making videos from the Antarctic right now. From an Android phone.
An iPhone X used at an Apple Pay terminal.... that's what everyone wanted to see in action.
If that FaceID had hesitated for even a second, or worse, taken a couple of tries ... all of internet publishing would have had a field day.
Apple has to control that sort of thing very tightly. They can't see it as an 'innocent video' that she just made because she likes making videos. She's lucky Katie Cotton is no longer with the company or she'd be making videos from the Antarctic right now. From an Android phone.
Did anyone notice how she kept repeating that her father takes full responsibility for this? Yes he was at fault, but maybe she shouldn’t have said that so much and just said I made a mistake, I take full responsibility instead of blaming it all on dad. Just my two cents.
Go fund me starting in 3-2-1......
We don't know all the details on this, and we won't know all the details because of the confidentiality behind someone being terminated. But regardless, I feel that her father could have exercised better judgment in this situation and unfortunately he did not. And his daughter isn't the one that should be responsible for all this, it's her father to begin with. Actions have consequences.
I'm pretty sure this was filmed in the corporate cafeteria.
Wow! You have no idea how technology companies work. The Apple cafeteria isn't out in public. Neither is the employees home. And, even if he did take it out in public, you're expected to keep it out of the public eye. No photographs, no video and certainly no-one publishing on YouTube!!!
This engineer knew better, but was careless and let his over-entitled daughter publish it online. He violated multiple confidentiality agreements he would have agreed to in doing so.
SMH...seriously....I don't know how someone could really be THAT careless with their career.
I get the feeling there is more to this whole story.
What more could there be? Clueless chick with equally clueless dad puts an unreleased product in full public view, at a sensitive time when every eye is trained directly on that product. Filmed on company grounds no less. Apple makes an example of him. End of story, end of job.