It's becoming increasingly blatant just how much of my disposable income, and likely that of the majority of this board, goes directly to Apple. Between new services and bringing customers deeper into the Apple ecosystem, it seems the more Apple products one owns the more compelled they are to spend money on additional Apple products and services. Owning an iPhone eventually leads to taking an interest in a Mac, an Apple Watch, and then further down the line accessories for those products. Not to mention how tempting it is to upgrade certain devices such as the iPhone or iPad annually. Then, they have so many value additions that this is basically a night club: once you're in the door you can't help but spend more money. Take for instance Apple Music -- although not everyone agrees that it's the best streaming music service, its one major plus is that it works best with Apple devices. Even iCloud, although not the cheapest, seems to be the most convenient for expanding iPhone/iPad/Mac storage that should perhaps have been larger to begin with. Between a new iPhone annually, a new Mac with every major redesign, a new Apple Watch with every model with band purchases in between, along with Apple Music and other tempting services the majority of my disposable income undoubtedly goes to Apple -- a trend that will only become more prominent with an Apple Car. Unless there's an Apple House and Apple Restaurants in the pipeline, then only almost all of my money will end up in Apple's pocket :0. For now they receive most of my disposable income after considering living necessities like food .