Heya, For a long time, the UK has been ignorant of Apple. This is partly becuase of Apple's lack of marketing here, amongst other things. Anyway, I think the iPod is changing that. A couple of examples are: i) I was listening to Capital FM (One of Londons top radio stations) at around midnight on friday and they played channel surfing (by feature cast). At the end of the song, the DJ said "Loads of you and especially iPod fans will recognise that song from the latest Apple iPod Adverts'. Linking an advert to a song doesnt happen much, but that thought stuck in my mind. ii) Simply searching the BBC website will display a LARGE number of iPod articles. Theres even some about how all the little girls cant wait till the pink ones come out. iii) Posh & becks amongst other celebs have showed their support for it. I stick reckon that some more advertising wouldnt go amiss though. Maybe some billboard ads or something? Or even some cool iPod t-shirts. I bet loads of people would love to have a tshirt with one of the cool dancers on it. /anyway, enough of my ramblings...talk!