I've just done a bit of research regarding Apples pricing structure in England vs. America. This has probably already been done before, but I wanted to satisfy my curiosity. I also wanted to find figures for comparisons that did not include any VAT or Tax, as some folks have mentioned people forget to take this into account. I would encourage people to do the same for other countries, perhaps we could work out if it makes more sense to fly to America just to buy the hardware and bring it back. Prices are taken from both Apple stores and EXCLUDE any form of tax. UK to US conversions are based on todays exchange rates and figures have been rounded to the nearest whole numbers. I've probably made a bunch of errors along the way, but I think the results are reasonably accurate. iPod 10Gb US: $299 UK: £212 UK>US: $344 Difference = $45 % Increase = 15% iPod 30Gb US: $499 UK: £340 UK>US: $551 Difference = $52 % Increase = 10% Basic iMac (15inch) US: $1,299 UK: £850 UK>US: $1,379 Difference = $80 % Increase = 6% "Fast" Powermac G4 US: $1,499 UK: £978 UK>US: $1,586 Difference = $87 % Increase = 6% "Fastest" Powermac G4 US: $2,699 UK: £1,786 UK>US: $2,897 Difference = $198 % Increase = 7% 23" Cinema HD Display US: $1,999 UK: £1,446 UK>US: $2,346 Difference = $347 % Increase = 17% CDROM (cheapest) eMac US: $799 UK: £553 UK>US: $897 Difference = $98 % Increase = 12% PowerBook G4 12" Combo Drive US: $1,799 UK: £1,191 UK>US: $1,936 Difference = $137 % Increase = 8% Powerbook G4 17" Superdrive US: $3,299 UK: £2,211 UK>US: $3,594 Difference = $295 % Increase = 9% CDROM (cheapest) iBook US: $999 UK: £680 UK>US: $1,106 Difference = $107 % Increase = 11% For me I think the difference isn't as much as I had been expecting, but still bad news. I am not a business student therefor I could be missing something vital here (please tell me if I am) I don't know where these products are assembled, but I do know that Cork does some (my iMac for example) It doesn't make sense that I could be paying more for something that is made nearer to me! What do other people think is happening and is this a perfectly normal practice? Also when you think that the British pay an extra 17.5% for VAT you can see how the prices become horrendous. However this is not Apples fault. Please forgive me for whining Hope some folks find this useful.