It seems a lot of people are in disbelief that Apple could possibly unveil an IGZO product in October, and instead are saying that Apple is likely to release one with an IGZO display in 2014 due to the short amount of time the displays have been in mass production. However, look at companies like Dell launching products on October 16th and October 18th with the IGZO display technology. Yes, you can order them on that day, even before any Apple keynote. And you think Apple may not have had the time to get them in before dell? Interviews about the display clearly indicate that there are 15.6'' displays being manufactured and the following video from CES 2013 posted January 13, 2013... http://www.youtube.com/watch?v=F1L4mrc_XdM The representative mentions the displays being on sale in February 2013. Thats over half a year's time for Apple, or any other company like Dell to have done research to use that display in their existing lineup. Yes Dell had done their homework and completed it in a reasonable amount of time that they did to get their XPS 15 to have the IGZO display giving it a whopping 13 hours of battery life, best of any 15 incher including that of the retina Macbook Pro. Mass production doesn't begin now or next year, they already started manufacturing April 13, 2012 (http://www.pcworld.com/article/2537...f_igzo_displays_amid_rumors_of_apple_use.html), yes, that is over a year ago... If Apple Engineering is superior to Dell Engineering... there is no reason why they could not get this technology into an October refresh of the Haswell Macbook Pro complimenting nicely with their power saving Mavericks OS. Given the display sizes that Sharp representative has said they are manufacturing the displays currently, there should be no reason why Apple could not include this in the latest Retina Macbook Pro. Even when asked by the interviewer if the reason Sharp displays are not in laptops in America because of supply constraints, the representative has flat out said "No". Of course, we can't take the Sharp reps word for granted, but lets face it, Dell is first to release a technology with this display. Apple needs to use it unless it wants to put the retina Macbook Pro back in the lead over Dell's XPS line. Youtube Link for an IGZO Interview originally posted by Dubberton For clarification, the display dell uses (3200 x 1800 pixels) has already been in mass production for some time. Sharp has announced 4K displays are due for mass production February 2014. Retina Macbook Pro doesn't need 4K for this October release, the one thats already in mass production now will do.