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Apr 12, 2001
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Apple recently snatched a top engineer from Netflix as Apple works to build out a technical team to support Apple TV+ and the company's other services, reports The Wall Street Journal.

The new hire, Ruslan Meshenberg, helped build Netflix's platform and participated in key initiatives to create a faster and more consistent service for viewers. He ran the infrastructure guaranteeing Netflix shows and movies played reliably.

appletvplus.jpg

Meshenberg has joined Apple's internet-services organization just this week, with his LinkedIn profile listing him as an Engineering Leader.

According to The Wall Street Journal, Meshenberg is joining Apple at a time when Apple is shifting its approach to cloud services, relying more often on third-party providers to save money.

Michael Abbott, a former Twitter engineer, has been responsible for Apple's internet-services operations and he has been adding engineers to Apple's technical team. Apple has not run into any particular major issues with Apple TV+ or its other new services, but hires like Meshenberg will ensure that things continue to run smoothly as Apple scales up with new customers and new content offerings.

Article Link: Apple Hires Top Netflix Engineer as Part of Effort to Build Technical Support Team for Apple TV+
 

farewelwilliams

Suspended
Jun 18, 2014
4,534
17,234
Should probably fix Apple TV+ on macOS as each time I attempt to watch a show, it just stops playing immediately. Likely something to do with using an eGPU.
 
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jv2

macrumors newbie
Apr 9, 2010
18
7
Maybe they'll be able to fix the issue with the box going to sleep and not working until you pull the plug, wait, then plug it in again... not impressive.
 
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Allpaul

macrumors newbie
Jan 21, 2014
26
35
Maybe they'll be able to fix the issue with the box going to sleep and not working until you pull the plug, wait, then plug it in again... not impressive.
I was having this problem, then I realized they changed it so only the Menu and Home buttons can wake an Apple TV. It used to work with any of the buttons. Not sure why they changed it, but I got used to it.
 
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mi7chy

macrumors 604
Oct 24, 2014
7,747
8,577
Don't mention Twitter since it's poop. Viewing Tweets in mobile browser is always throttled so you have to constantly refresh and there's no straightforward way to report fraud abuse. Twitter is even below Facebook.
 
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BWhaler

macrumors 68040
Jan 8, 2003
3,225
4,209
Great move. The latency on the Apple TV is just bad. Worse than everything except Amazon.

Apple needs to get better at software is they want to win at services.
 
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icanhazapple

macrumors 6502a
Feb 26, 2009
508
891
Would be great to see some viewership metrics for Apple TV+. What is an acceptable return on investment for the number of viewers they are looking for vs. the cost to produce the show? Or is this a sunk cost that Apple is willing to take on?

ps - Would much rather that cost go into chassis engineering design for user replaceable memory and hard drives in laptops.
 
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entropys

macrumors 6502a
Jan 5, 2007
795
1,289
Brisbane, Australia
Would be great to see some viewership metrics for Apple TV+. What is an acceptable return on investment for the number of viewers they are looking for vs. the cost to produce the show? Or is this a sunk cost that Apple is willing to take on?

ps - Would much rather that cost go into chassis engineering design for user replaceable memory and hard drives in laptops.
Well, in my survey consisting of one family, it was watched heavily for the first two weeks, which was how long it took to work through FAM, then subsequent visits have drifted further and further apart. There is only so many times you can drop in on the same deserted landscape. Barren it is.

Free is the right price.
 
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Justanotherfanboy

Suspended
Jul 3, 2018
851
1,369
Not sure how people are still confusing “AppleTV”, the settop box w/ “AppleTV+”, the streaming service.

These comments make my head hurt... I assure you, nobody is unplugging their streaming service, because it went to sleep- that’s not possible. The topic here is the streaming service... which is NOT a piece of hardware that can be unplugged.
 
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allapple

macrumors member
May 22, 2011
61
66
Maine
Good! I hope he can improve the interface; it's god awful horrible.
Don't bet on it! Cook era interfaces are the proof! If this guy is so good, don't you think they should have hired him before they rolled out whatever it is they think is TV??
[automerge]1580332157[/automerge]
Great move. The latency on the Apple TV is just bad. Worse than everything except Amazon.

Apple needs to get better at software is they want to win at services.
Never going to happen.........and the money from the lemmings keeps pouring in......
 
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flaubert

macrumors 6502
Jun 16, 2015
358
93
Portland, Oregon
I heard a fascinating discussion on the BSD Now (bsdnow.tv) podcast about how Netflix partnered with Internet providers like Comcast to cache highly popular shows at locations throughout the country, so that when you fire up a show like "Breaking Bad" it's actually streaming from a local Comcast hub, not Netflix itself. I wonder if that is what this new hire would be bringing to Apple?
 
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allapple

macrumors member
May 22, 2011
61
66
Maine
Not sure how people are still confusing “AppleTV”, the settop box w/ “AppleTV+”, the streaming service.

These comments make my head hurt... I assure you, nobody is unplugging their streaming service, because it went to sleep- that’s not possible. The topic here is the streaming service... which is NOT a piece of hardware that can be unplugged.
Watch me! Both are unplugged!! .....and mine is FREE with my wonderful new Imac/mojave.
 
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mdriftmeyer

macrumors 68040
Feb 2, 2004
3,334
1,053
Pacific Northwest
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ColBatGuano

macrumors member
Dec 29, 2015
40
63
I heard a fascinating discussion on the BSD Now (bsdnow.tv) podcast about how Netflix partnered with Internet providers like Comcast to cache highly popular shows at locations throughout the country, so that when you fire up a show like "Breaking Bad" it's actually streaming from a local Comcast hub, not Netflix itself. I wonder if that is what this new hire would be bringing to Apple?

Apple have been partnering with Akamai for decades now for caching content so working with other companies for content delivery is nothing new for them.
 
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DeepIn2U

Suspended
May 30, 2002
8,674
3,284
Toronto, Ontario, Canada
Not sure how people are still confusing “AppleTV”, the settop box w/ “AppleTV+”, the streaming service.

These comments make my head hurt... I assure you, nobody is unplugging their streaming service, because it went to sleep- that’s not possible. The topic here is the streaming service... which is NOT a piece of hardware that can be unplugged.

the confusion is, at least on AppleTV console, there is an app called AppleTV ; the service. There is no distinction with AppleTV+ ... THIS is what those of use with the console are experiencing. Sure I get the pronto to “try” newservice but it’s does NOT specifics AppleTV+ and thus in VERY hesitant in clicking that notification as I’m not ready to engage my 7Day trail (no new hardware) just yet.
 
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incoherent_1

macrumors 6502a
Oct 19, 2016
695
1,140
Good. I’ve tried watching ATV+ from three separate locations Using two different accounts and had maybe a 20% success rate with watching a show without bugs. Usually the audio will desync, artifacts will show up, etc. Or it just flat out won’t play (when any of their competitors works fine).

They clearly need to invest significantly in their infrastructure. The fact that they didn’t do so already should have several employees being shown the door; I have at least one relative who has already sworn off ATV+ because of the bugs.
 
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PickUrPoison

macrumors G3
Sep 12, 2017
8,131
10,720
Sunnyvale, CA
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itsmilo

Suspended
Sep 15, 2016
3,985
8,719
Berlin, Germany
It’s just weird how they throw their own subscription based shows into the mix with all the other regular stuff you have to pay for. Makes it hard to find anything TV+ fast
 
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