I like the way Apple's influence permeates the public consciousness, especially in the U.S. Sure, people have heard of Dell (yawn), Compaq (ho hum), HP (zzzzz), etc. and know they sell computers. But people talk about Apple even when the topic isn't buying a computer. The coolness factor, the attention-getting ads and products, the celebrity CEO, and the connections to the music business, creative professionals, and with Hollywood all add up to a part of our culture disproportionate to Apple's computer market share. I think its great!