Apple iPhone takes 72% of Japanese smartphone market

Discussion in 'Apple, Inc and Tech Industry' started by *LTD*, Apr 23, 2010.

  1. *LTD* macrumors G4

    *LTD*

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    #1
    http://www.appleinsider.com/article...e_takes_72_of_japanese_smartphone_market.html

    Apple iPhone takes 72% of Japanese smartphone market

    Apple's smartphone presence in Japan has more than doubled in the last year, with the iPhone taking an estimated 72 percent of total sales in the country.

    As reported by Bloomberg Businessweek, Tokyo's MM Research Institute Ltd. issued a report that said Apple sold 1.69 million units in the 12-month period ending March 31. That took the lion's share of the total 2.3 million handsets sold in Japan in the same frame.

    Apple's sales in Japan have doubled, while competitors have lost ground. The second-largest smartphone manufacturer was HTC, which took just 11 percent of the market. Toshiba was third with 6.8 percent.

    The total is a significant increase from a study released in December 2009, which declared that the iPhone represented 46 percent of all Japanese smartphone sales. That research from Impress R&D found the iPhone 3G took 24.6 percent of the consumer market, while the iPhone 3GS accounted for another 21.5 percent.

    Apple's astounding success in Japan has been partially credited to aggressive marketing from exclusive carrier SoftBank Mobile, which has offered competitive pricing and pushed the handset with high profile advertising.

    MM Research expects smartphone sales in Japan to exceed 3 million in the next year. The firm expects the next 12 months to be "much more competitive."

    Apple's smartphone rival Google has captured about 5.6 percent of the market with its Android smartphones, according to MM Research. That's expected to grow in the next year, with Softbank expanding its Android lineup, along with rivals NTT DoCoMo and KDDI Corp.

    Japan is a strong market for Apple. Just this week, in its quarterly earnings report, Apple revealed that it earned $887 million there from Mac sales in the first quarter of 2010, a 51 percent increase from a year ago, with 18 percent growth in Mac shipments. During the company's conference call on Tuesday, Chief Operating Officer Tim Cook revealed that iPhone units in Japan grew 183 percent year-over-year in the last quarter. The Asia Pacific market as a whole saw 474 percent growth over a year prior.

    "These are some fabulous numbers we are seeing just incredible demand for iPhones," Cook said.

    Bloomberg Businessweek calculated that Japan was responsible for 6.6 percent of the company's revenue last quarter, which was its highest total since 2006.
     
  2. kdarling macrumors demi-god

    kdarling

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    Bear in mind that the "smartphone market" (defined as having an "open OS" for developers) in Japan is different from anywhere else.

    The way we define "smartphone" accounts for only ~2 million out of ~33 million phones sold, many of which are well equipped feature phones with huge touchscreens.

    And Apple had little competition for those 2 million "smartphones". As this late 2009 article says:

    The fact that SoftBank often gave 3G and 3GS iPhones away for free with a contract, certainly helped boost sales as well.
     
  3. *LTD* thread starter macrumors G4

    *LTD*

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    The smartphone segment is a smaller portion of the overall handset market. No getting around that.
     
  4. kdarling macrumors demi-god

    kdarling

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    Especially in Japan. As MobileMag.com put it in their article version:

     
  5. Abstract macrumors Penryn

    Abstract

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    Exactly. I was a bit surprised by the initial article until kdarling stepped in. I've been to Japan a ridiculous number of times, and was just there a few weeks ago. I didn't see a single iPhone user while I was there. Everyone still likes their flip-phone, and I don't think the iPhone is suitable to the Japanese lifestyle. It doesn't do enough useful things for these people, but probably because the phone was developed for Americans, not for people who store money on their mobiles.
     
  6. *LTD* thread starter macrumors G4

    *LTD*

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    Any way you slice it, the naysayers were still wrong. Especially Ben X. Chen.
     
  7. DoFoT9 macrumors P6

    DoFoT9

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  8. danpass macrumors 68020

    danpass

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    #8
    I heard the same thing somewhere (TV I think) when comparing to all the things the flip phones do (front facing cameras, etc)

    does the japanese iphone have increased functionality?
     
  9. sushi Moderator emeritus

    sushi

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    No. Same at the US models.
     
  10. DoFoT9 macrumors P6

    DoFoT9

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    #10
    i was going to make a smart arse comment about the difference where the steering wheel is in the car between US & japan (related to handed-ness).. but then i realised that people use either hand.. :rolleyes:
     
  11. danpass macrumors 68020

    danpass

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    #11
    did you know in some countries that the iphone is not allowed to be locked?

    I thought maybe that some countries might have factory 'jailbroken' phones.
     
  12. DoFoT9 macrumors P6

    DoFoT9

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    wow nuh i didnt know that. srsly? but i highly doubt that apple would allow their phones to be sold natively jailbroken.
     
  13. Gold89 macrumors 6502

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