Look I am one of the biggest apple fans out there. iPhone, iPod, iMac, Apple TV, Macbook. You name it, I've owned it. However, with today's new pricing strategy by Apple on their core i5's, Apple is really hoping to pull a fast one of the general public. I'm not even going to discuss the core2 duo on the 13 inch macbooks. The thing that Apple's executives should look at are the the sales of the 15 inch models. These are the ones with the new core i5s (well the core i5 isn't new; it's been around for 3 plus months). People expect to pay an "apple tax" on their products. But $1800 for a starter core i5 (430m) model? In my opinion, that's about $300 too much. I wonder how many 15 inch models they will sell at these prices. You have windows 7 laptops with core i5 selling for less than $1000. I am so glad I got my Sony Vaio CW (bestbuy.com only) with the core i5 520M, Nvidia 330M and high res 1600x900 and blu ray 3 months ago. Sure I know the difference (unibody etc) Apple offers, but Apple's pricing is ridiculous with these new chips. Only time will tell. The public will vote with their pocket books. I purchased a 27 iMac core i7 and the Sony Vaio CW laptop in Jan 2010. Perfect combination for price and performance for my needs.