iPhone XS apple Japan home page: Xs and Xr price reductions

Discussion in 'iPhone' started by niji, Dec 21, 2018.

  1. niji, Dec 21, 2018
    Last edited: Dec 21, 2018

    niji Contributor


    Feb 9, 2003
    Screen Shot 2018-12-22 at 09.56.04.png
    i have never seen any discounted pricing info on an apple home page before.
    this is today's apple japan home page.
    mentions about trade in possibility to get these low prices.
    point is, i have never seen apple resort to price marketing to sell phones in japan before.

    maybe common in other countries, but not by apple in japan before.
  2. C DM macrumors Sandy Bridge

    Oct 17, 2011
    Mobile technology has matured to enough of a degree where more people are keeping devices longer as they still perform quite well, so things get adjusted in one sense or another to account for that kind of thing?
  3. I7guy macrumors Core


    Nov 30, 2013
    Gotta be in it to win it
    Times have changed. I traded in my 6s for $200 to get the max.
  4. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Apple doesn’t have to stay the same year after year, they need to adjust to the how the market responds to the iPhone sales, being the prices have increased, they make adjustments accordingly to gain higher sales. They rely on the consumer to upgrade or their latest iPhones, and if that’s not happening, then Apple can’t just sit back and do nothing, not when it comes to generating revenue growth.
  5. JohnnyGo macrumors 6502a

    Sep 9, 2009
    It’s important to note that apple is only extending its US offer to other countries which is only fair.

    With the end of carrier subsidies in most countries, and the reduction of those subsidies in others, iPhone prices dictate that most buyers will keep their phones longer (2-3 years) while before they could “justify” upgrading every year or every 2 years
  6. cableguy84 macrumors 65816


    Sep 7, 2015
    Sign of the times . Apple was never gonna stay on top forever. Im just surprised the decline has taken this long, especially with the strategy they have deployed the last few years.

    Apple need to be careful. Look at how rapidly Nokia and Blackberry collapsed into irrelevance.
  7. I7guy macrumors Core


    Nov 30, 2013
    Gotta be in it to win it
    Samsung isn’t doing to well with its higher end smartphones either. The mid-tier android phones are crushing Samsung’s higher end, IMO. Blackberry is the textbook case, but apples next quarter guidance was about $85b iirc. So it’s gonna be a while before Apple sinks into oblivion.
  8. niji, Dec 22, 2018
    Last edited: Dec 22, 2018

    niji thread starter Contributor


    Feb 9, 2003
    i enjoyed reading all the responses.

    however, i think this indicates that this 1st Fiscal Quarter this year means trouble for AAPL.

    apple has such brand awareness and pull power.
    its absolutely amazing.
    nothing is going to topple that in the short term.

    but with this marketing change, in japan, apple has crossed over into what i call: "Branded but occasionally discounted" marketing. (its not about having a "trade in" program. its about touting that as a way to get a lower price for top of the line, newest models.

    truly sought after brands do not advertise (especially on their home page) any discounts. and usually those brands actually have no discounts. and they maintain price parity in any world-class city (retail prices are maintained at 100% in Hong Kong, New York, Shanghai. Paris, etc)
    then there are also famous brands that have great brand awareness that discount yearly left over product.

    with this marketing approach, apple has fallen one rank to this lower level of a high awareness brand.

    apple has failed to read the market well this time around with its 2018 autumn launches.
    its failing in japan.
    its failing in india.
    these two failures are caused by 2 different reasons, to be sure.
    but none the less, apple has prepared its product range in such a way that it strategically failed to read 1 year ahead what markets require price and feature-wise to not need to tout the way to get discounts top-of-the-line models. before it has been able to rely on its brand cachet.
    apple doesn't usually get this wrong. but it has this time.

    APPL has always been a great long-term stock. and i think it will need to be held onto for a long, long time before it regains its highest more recent levels.

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7 December 21, 2018