Here's my situation: I'm not eligible for full upgrade, but I can get the 16GB at 399 with 2 year contract, so I placed a reservation at my local Apple store. Today, I realized that I don't want to be stuck in the contract for another 2 years, but I still want the phone. I called up the Apple store and asked "since I already have my phone reserved, can I just buy the phone at the full price?" Their answer: "No, we're not selling the phone without contract any more." Are they full of it?