Apple lawsuit backfires in Mexico

Discussion in 'iPhone' started by bobenhaus, Nov 2, 2012.

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  1. bobenhaus macrumors 6502a

    Mar 2, 2011

    9:20 AM
    Apple (AAPL) has lost an important legal battle in Mexico at a particularly inconvenient time — literally a day before iPhone 5 debuts in the country. A Mexican company called iFone registered its trade name in 2003, four years before iPhone debuted in the United States. As a result, a Mexico City court has now denied Apple’s bid to continue selling iPhones that are called “iPhones.” It is hard to argue that the iPhone isn’t uncomfortably close to iFone, phonetically.

    Since iFone is a service company rather than a handset brand, the threat of consumer confusion is somewhat debatable. The Mexican company is a rather prosaic call center software solution expert and it is not immediately clear how many consumers would confuse corporate IT solutions with glamorous gadgets. And iFone’s corporate website has that special 2006 vibe — nary a stitched leather design cue in sight.

    It’s too early to tell whether iFone will demand a sales ban on Apple’s iPhones or try to extract a hefty fee for the right to use the trade name. Probably latter; a licensing agreement could well be a nice payday for a boring IT firm.

    Ironically enough, Fox News Latino reports that Apple originally sued iFone in Mexico in order to force the Mexican company to stop using its own name. The suit backfired dramatically, as iFone was able to prove its trade name predates iPhone by several years
  2. Obscurelight macrumors 6502

    Jul 22, 2011
    This post gave me a good chuckle lol. Apple trying to sue them to stop using their own name
  3. JCCL macrumors 6502a

    Apr 3, 2010
    Wow, being from Mexico, this is the first time I hear from iFone....or that lawsuit.
  4. richmds macrumors regular

    Sep 30, 2012
    Sounds like a big loss for Mexican consumers in Mexico City and lost tax revenue for the city itself not being able to purchase an iPhone because its sounds like a call center.
  5. maflynn Moderator


    Staff Member

    May 3, 2009
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