Yes I realize I will get flamed, but honestly I am not trolling. I am an Apple loyalist when it comes to phones, I love my iphone 5, I plan on being first in line for a 5S, and I have purchased an unsubsidized iphone every single year since the 2nd iphone. I say it more out of tough love and a disappointed hope that I would be excited about the 5C. But man, I'm looking at the 5C and I can't believe how "cheap" it looks, of course I can't tell how it feels just yet. It's not only that you can tell it's a hunk of plastic from 20 feet away, it's just the design ethic. The front is still all black, with a black bezel, that totally dissociates itself from the colored plastic and makes the plastic look like a cheap add on case. The bezel is huge, although I think that's the case with the 5s as well, but seeing how other phone makers are minimizing the bezel it just makes it look so 2008ish. Apple could appeal to both the crowd that wants a bigger screen, and the crowd that doesn't want a bigger phone by simple reducing the bezel just like Samsung did. So my point is that everyone complains about Android phones, usually Samsung, and how cheap they look because of all the plastic. But Apple has gone and produced something that looks even cheaper than the cheapest Android phone out there. Yes I understand the 5C is meant for the cheapest markets, china, etc, and I know there will be a large price difference between say the 5C and the Galaxy S4. Personally I think the 3g looked MUCH nicer and less cheap than the 5C. If they just toned down the bezel a bit, and matched the front to the plastic surround a bit might have helped. As specs become less and less relevant, and we run out of "features" to add to phones I think making them more aesthetically pleasing should be the next milestone for phone makers to make everyone upgrade their phones often enough to make them money. Aesthetics is the first thing a consumer encounters about a phone, that first impression which is so important. Even the 5S is falling behind with it's huge bezels, but it still "feels" more premium than most other phones out there.