Discussion in 'Community' started by OKComputer, Jan 13, 2003.

  1. OKComputer macrumors 6502

    Jan 12, 2002
    Seattle, WA
    Apple doesn't sell products, it sells Apple-ness,? quotes Bruce Sterling in a conversation about industrial design in Wired magazine.

    What are everyones throughts on this?
  2. wdlove macrumors P6


    Oct 20, 2002
    Apple is selling a concept of community, folks that are like minded. Innovation, ability to be productive with ease of use. In order to be an innovative company, they need to sell products. "Apple-ness" would be the multi media digital hub concept!
  3. eyelikeart Moderator emeritus


    Jan 2, 2001
    Metairie, LA
    "Apple-ness" sounds like an idea...a concept...a way of being...more than it does a product.

    I concur.

    While Apple does have the coolest stuff on the market, it's the way they do things that is usually most apparent. If they wanted to really sell products, we wouldn't have such a thing as the "MHz Myth."

    just my .02... ;)

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