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Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful Apple One logo available.

apple_one__cpqesecbv342-upscaled-feature.jpg

The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in Apple One Premium.

Apple One is Apple's paid service that combines several subscriptions in a single bundle price. Apple hadn't designed a recognizable logo for Apple One until now, and the new design still hasn't been added to the standalone Apple One website.

Since Apple is rebranding the Apple TV streaming service, it makes sense for the company to also push the Apple One subscription bundle. Apple One is priced at $19.95 per month for the individual plan, which includes 50GB of iCloud+ storage, Apple TV, Apple Music, and Apple Arcade.

The $25.95 per month Family option offers the same services with 200GB of iCloud+ storage and access for up to five people, while the $37.95 per month Premier plan includes access to 2TB of iCloud+ storage, Apple TV, Apple Music, Apple Arcade, Apple News+, and Apple Fitness+. Apple's bundles offer savings ranging from $12 per month to $32 per month.

Update: Several MacRumors have pointed out that Apple has used this Apple One logo on occasion in the past, but it appears Apple is now making more prominent use of it.

Article Link: Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]
Apple is following trump's order to be less "woke."
 
If only the icons still looked like those with the letters, they look like this: View attachment 2575839

I think you have a bug here, or are accidentally running a beta version of Office. Before I posted I looked up the icons for Office for Mac to double-check how terrible they were. There's this post from only 20 days ago, showing the letters. Someone else chimed in they have dark mode variants, too:

Screenshot.png


The icons you're showing are featured in a Verge article on rejected designs they did not go with:

 
I think you have a bug here, or are accidentally running a beta version of Office. Before I posted I looked up the icons for Office for Mac to double-check how terrible they were. There's this post from only 20 days ago, showing the letters. Someone else chimed in they have dark mode variants, too:

View attachment 2576121

The icons you're showing are featured in a Verge article on rejected designs they did not go with:

Maybe I need to reinstall the products then. I’m not running an Office beta.
 
Doesn’t change the fact that it is only an icon/logo. Insignificant is the grand scheme of things.

If it's so unimportant, why invest the time and money to make it ugly?
Simply not having an icon would have been the better option.

You see, this icon is a symptom of Apple as a company failing to have taste. There has been no one in the hierarchy that said, no, let's not do that. And Apple really needs someone to say no to things, given their track record in the last 10 years.
 
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What fresh hell is this!!!!?

I get what they were going for, a pile of services or 'bundle' that you get with Apple one. But it doesn't work at all and ends up looking like a butchered apple.
 
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If it's so unimportant, why invest the time and money to make it ugly?
Simply not having an icon would have been the better option.

You see, this icon is a symptom of Apple as a company failing to have taste. There has been no one in the hierarchy that said, no, let's not do that. And Apple really needs someone to say no to things, given their track record in the last 10 years.
It doesn't change the fact that it's ONLY a logo/icon and your opinion that its "ugly". Most people see an icon and don't give it a second thought, while others take the time and energy to complain about it and bash Apple.

"Failing to have taste"..... 🤣 🤣 🤣 🤣 🤣 🤣 🤣

Apple isn't targeting the crazy fringe that complains about everything they do. That is the part most of the complainers on this board don't realize. If you dislike everything Apple does, stop buying their products. It really is that simple. At the end of the day, if enough people do that, maybe Apple will be forced to change.




Allen Iverson is saying "We talking about an icon...icon"
 
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