My first instinct was that the photos were Photoshopped, but the video does remove some of my skepticism. It would be quite a bit of effort to make a fake video to support these screenshots. I think it could be real.
It you look at other similar products, Apple calls them "adapters", these screenshots show the product as "converter". Also uses the British spelling of colour... It's also a little strange that no one else saw this when it was up on the store. And in my opinion, Apple would not release such a product in black, when the USB cable is white - looks silly.