The most frusterating thing about Apple Pay to me is the meager amount of support it's receiving from the retail side, with most major stores not supporting. I do understand that from a business sense; it's a huge investment that may never pay off in the long run. However, for me, the consumer, Apple Pay (or any NFC) will be completely worthless unless a majority of the places I shop support it. So how do we force their hand? Let our money do the talking. Once Apple Pay is activated I intend to attempt to move as much of my business to companies that support Apple Pay. If enough people switch, then it will make business sense for them to encorporate NFC/Apple Pay into their retail outlets. What are your thoughts? Are you guys going to do the same?