I've read a lot on Twitter, BBC News, and MacRumours (and other news sites) this morning about how Apple are "playing catch up" with Samsung, HTC and other other companies with respect to the iPhone 5 screen size. It's unbelievable how many time I've read "... still not as big as other leading phones...", "...still smaller than a lot of other touch screen phones..." etc etc etc. Since when did biggest screen = best phone? If Apple was playing catch up, it would have made the screen the same size, if not bigger, than the SIII (which is portrayed as been the standard for smart phones a lot of the time). In my opinion, Apple played it smart. They could have quite easily made the screen larger in both dimensions, and generated a massive "wow factor" after the keynote in the media and got a massively positive reaction. But at the end of the day, it's how the phone feels when it's in the individual consumers hand (and Apple know this), which is why they went for function over aesthetics. And as for people complaining about "the interface been outdated" because "it's been virtually unchanged since 2007", get a grip. The operating system works, brilliantly. It's not the operating system's job to wow people, it's the apps. Luckily, with an iPhone, you have access to the worlds best App Store! So the operating system can just do its job of working well and providing a stable platform for apps, while the apps provide all the fun. Saying this, there's still room for some added features, like settings toggles in notification centre, as well as music controls... I'm betting they'll include that in iOS 7. I think once the media and a lot of people get over the initial "disappointment" of the keynote last night and this phone gets into peoples hands, the general attitude towards the iPhone 5 will change. It looks like an amazing phone, and although I won't be getting one (bought a 4S in February), I'm certainly looking forward to see what else Apple will do to refine and enhance it with the "5S"