Apple raises price of MBA from Europe, why?

Discussion in 'MacBook Air' started by bubulol, Mar 14, 2015.

  1. bubulol macrumors 6502

    Mar 7, 2013
    Please tell me why Apple getting European price higher than usd price due to actual exchange rate
    +100 euros/150 euro for each configuration
    Are we a cash cow for Apple?
    Yes, i know Apple would lose some benefits because Euro exchange rate is in trouble
    When the exact opposite situation happened before about dollars being weaker, did Apple lower European price? :rolleyes:
  2. Nermal Moderator


    Staff Member

    Dec 7, 2002
    New Zealand
    While I can't speak for the Euro, Apple lowered the NZD prices multiple times as it got stronger against the USD. I'd be surprised if the same didn't happen for other currencies.
  3. bubulol thread starter macrumors 6502

    Mar 7, 2013
    When Euro is much stronger than usd, then, Apple will apply an eur/usd parity, it does mean 1 usd = 1 eur
    usd price means without VAT right?
    I have looked every american state, still much lower than eur (VAT included)
  4. petvas macrumors 601


    Jul 20, 2006
    Mannheim, Germany
    I don't like that too, but there are reasons for that:
    • The Euro is in a weak position at the moment and most experts predict that it will go down to 0,8$ till the end of the year.
    • The US prices do not include VAT, which is different from state to state. So, when comparing prices add around 10-11% for US VAT.
  5. AJT-au macrumors member


    Jul 26, 2014
    Adelaide, Australia
    Same thing happened in Australia, when we were at parity with the USD all our app and song prices were the same as the US and iPhones, iPads and Macs were about the same when you take the GST (10%) off. Since the AUD is weaker against the USD, we are paying $999 for the base model iPhone 6.
  6. Kornelis macrumors member


    Dec 4, 2010
    Amsterdam, NL
    Like Petvas said the EUR is getting weaker against the USD. Just a couple of months ago the exchange rate for one EUR was USD 1.25. Now the rate for one EUR is only around USD 1.06.
  7. illusionx macrumors 6502

    Jul 4, 2014
    Brossard, QC
    Apple raises price of MBA from Europe, why?

    Apple did increase the price on the Canadian market. Though, given the exchange rate (about 28%) it is still cheaper to buy in Canada than exchanging US dollars and buy from across the border.

    1299$ US for the nMB is about 1650$ CAD, but they sell for 1549$ CAD
  8. Mr. Retrofire macrumors 601

    Mr. Retrofire

    Mar 2, 2010
    The ECB purchases a lot of assets, which decreases the value of the Euro. They "print" virtual money for these purchases.

  9. newellj macrumors 603

    Oct 15, 2014
    Boston, MA, US
    Exactly. What's really a little shocking is that there are some sober predictions that the Euro will decline further to ~ US$ 0.80. For a variety of reasons, here's hoping it doesn't go that far.

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