Apple said keep your 5S longer then 2 years Well they didn't use those exact words, but the keynote was screaming this sentiment to me. The high price of the 5S plus all the new features and 64 bit makes me think the iPhone no longer as a 1-2 year product but a serious long term investment (like people think of a Mac now). For me it's gotten to the point where I look at the 5S and the first thought I think of is how many years will it last me if I get it. The 5C on the other hand (price aside) feels like a replace every 1-2 year phone. But factor in the 5C price and I'm like wow. A replace every 1-2 years phone priced at the keep for a long time price point. I don't know what you all think but that's how I feel about the 5S. And if I get one (that's a big if as I'm trying to make my iPhone 1 last as long as I can) I'll be using the 5S to it's death. My only worry is that Apple will have the iOS updaters such that they treat the iPhone 5S as a 1-2 year phone when people will think of it as a keep for longer phone. Hence people might still want to use their 5S when the iOS updates for it stop coming. This worries me. I don't want to invest the very high price for a 5S and have Apple say in 2 years (sorry no more iOS updates for you). If I knew how many years iOS would support the 5S I'd be happier. But I;m not sure Apple can or will give out that kind of information.