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Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business."

apple-mac-business-page.jpg

On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of Apple's M1 marketing materials.

The M1, Apple explains, offers up to 2x faster Excel performance, 50 percent faster web app responsiveness, and 2x longer battery life when video conferencing on Zoom.
When compared with the latest model of the best-selling PC notebook purchased by businesses in its price range, MacBook Air with M1 offers up to 2x faster Excel performance, up to 50% faster web application responsiveness, up to 2x faster browser graphics performance and up to 2x longer battery life when video conferencing with Zoom on a single charge.
Apple also highlights the MacBook Air's long battery life, device security, and integration with iPhone as reasons why the Mac is superior to PCs.

Businesses can set up Macs from anywhere with zero-touch deployment, and Macs are intuitive to use and easy to manage with features like Migration Assistant so companies won't need to rely as much on IT support staff. Apple cites a study that says the Mac is less expensive to run because it needs fewer support tickets and less software, saving businesses up to $843 over a three-year period.

According to Apple, 84 percent of the "world's top innovators" like Salesforce, SAP, and Target run Macs at scale, and business apps "run beautifully" on the Mac. Apple's site aims to convince businesses that employees should be given the "power to work the way they want" using the "tools they love" to inspire them to do better work.

Article Link: Apple Shares 11 Reasons Why Business Users Should Choose Macs
 

mainemini

macrumors newbie
Dec 26, 2014
27
12
Maine
M1 and later chips should be great at transcribing dictation for medical professionals but AFAIK there is still no easy way to add a specialized (medical) dictionary and the dictation interface makes corrections, etc. very inefficient.

Dragon (now owned by Microsoft) abandoned the Mac market years ago and with M1 you can no longer run Dragon for Windows in a VM on a Mac.
 
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Menneisyys2

macrumors 603
Jun 7, 2011
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And also because Apple always admits if they make a construction mistake and would never do the opposite. And they're especially transparent with regards to fixing these kinds of errors. Which is of extreme importance for business customers.

/s
 
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thejadedmonkey

macrumors G3
May 28, 2005
8,661
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Best ratio performance/$ the M1 mac has
Until it breaks and you need to buy a 2nd device to cover downtime (my company gave me a loaner laptop when I had to get mine fixed). And until Apple can address this, a mac is no better than a paperweight when it comes to business.

I work for a multi-million dollar company, and we still have to use the same Applecare service that the common plebians use. While I'm not knocking it, it means that something like a piece of dirt under a keyboard caused multiple-day downtime (and that's with a loaner laptop purcahsed by my company at their own expense), and taking it in to get the keyboard fixed might result in all of your data being wiped. There's nothing business friendly about it.

Dell will come on site and replace a keyboard, no downtime at all except while they're physically working on the computer.
 
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Wildkraut

macrumors 68000
Nov 8, 2015
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Marketing blah blah...
The only reason why i also have a mac is to compile/create ipa packages and because of the longer battery runtime of the M1, but i know that M1 can't cover all my demands, nor will Apples next M* CPU/GPU cover it.
I would never use a mac for non Apple related business topics.

If there was a good way to compile for Macs and iOS devices on other platforms, i would instantly ditch the Mac.
 
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v3rlon

macrumors 6502a
Sep 19, 2014
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Apple almost goes out of its way to make these things a pain for businesses. I have been trying for many years and it only gets worse. Something as easy as using two monitors is a gigantic hassle. Maybe invest in your product to convince us, not your marketing!
How is using multiple monitors hard on a mac? Plug them in and they work. My multiple windows monitors at work don't plug themselves in, and I have to choose extend over mirror the first time, so the pain seems about equal there.
 
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ElRojito

macrumors 6502
May 6, 2012
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How is using multiple monitors hard on a mac? Plug them in and they work. My multiple windows monitors at work don't plug themselves in, and I have to choose extend over mirror the first time, so the pain seems about equal there.
I'll agree with 1paine1 here, it sucks. The Intel MacBook Airs allowed for two external monitors and the M1s do not. To use dual external monitors (even in clamshell mode) you have to use a DisplayLink enabled device and make the software part of the deployment. On top of that, it requires screen recording access which the end-user has to set up.
 
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JMO1

macrumors regular
Sep 7, 2017
112
123
#12 only powers one screen. Oops haha

hopefully M1X can power at least 2
 
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RoundaboutRider

macrumors member
May 5, 2020
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Apple almost goes out of its way to make these things a pain for businesses. I have been trying for many years and it only gets worse. Something as easy as using two monitors is a gigantic hassle. Maybe invest in your product to convince us, not your marketing!
To be fair, Apple’s marketing machine has always been unhinged from reality. 😂
 
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