Apple Shares New Video Promoting iPhone Trade-Ins: 'Do One Last Great Thing With It'

[MacRumors]

Apple today uploaded a new video to its YouTube channel promoting its iPhone trade-in program, which allows people to trade in their older devices when purchasing a new one to get an Apple gift card or to simply recycle broken electronics.

Apple either refurbishes iPhones that are traded in and resells them, or recycles older unusable devices for the components.

You've done great things with your iPhone, but at some point, you'll be ready for something new. You can easily trade it in with Apple so it can be refurbished and put back into the world so someone new can do their own great things with it.

But if your device is at the very end of its life, materials inside will be recovered and recycled. Either way, you can continue to do what you love while respecting the planet.

At the end of the video Apple uses the tagline "Do one last great thing with it." The new ad is featured on Apple's environmental website, which provides more detail on how the trade-in program works.

Apple has been heavily promoting its trade-in program in recent months as a way to cut down on the cost of new devices and to further its environmental protection efforts.

Article Link: Apple Shares New Video Promoting iPhone Trade-Ins: 'Do One Last Great Thing With It'

 

[Bin Cook]

You can hear the desperation from here.

 

[Ebok]

How about lower the prices and your sales will go up

 

[Baymowe335]

How about lower the prices and your sales will go up

Because that’s not necessarily true? Apple has all the data in the world to make decisions and has an excellent track record in managing the company.

 

[Khedron]

Apple: We just successfully lobbied against right to repair legislation, so now when your iPhone is broken you might as well give it to us for free so we can resell the parts.

 

[44267547]

How about lower the prices and your sales will go up

Did you read the article or even watch the video? This ad Apple is advocating is discussing partially the recycling program, and ensuring that the trades in devices and the components in the phone will be recovered/recycled. This isn’t entirely about lowering the prices with the phones, with its environmental program being promoted.

 

[Lalov001]

Apple's marketing truly can make anything seem magical.

 

[Peperino]

How about lower the prices and your sales will go up

That would be admitting Apple made a mistake.
And they are too Arrogant to admit that.

 

[HiVolt]

Yeah, maybe if they offered fair value. Their online assessment offered me barely $325 Canadian for what was then a barely more than 1 year old iPhone 8, 256gb. I sold it for $600 myself. It's an insult.

 

[Defender2010]

Sounds like Scarlett Johansson

 

[Cosmosent]

Peak Pixel starts today, & could run for years.

AAPL (now) knows that, & is now stepping-up their efforts to try to salvage whatever remaining Sales they can from their mostly-Failed 2018 iPhone product line.

AAPL clearly screwed-up BIG time when they decided to move the iPhone product line so Upscale.

That's crystal clear to most.

Look @ the pricing of the Google Pixel 3A & 3A XL !

Google will start Eating AAPL's Lunch for the first timer ever, & that starts today !

AAPL's new video released today will very-likely be just one of many they'll release over the next six months.

 

[esk]

no thanks Apple I won't let you scam me twice for the same product

 

[Akrapovic]

I looked at the trade-in for the Apple Watch. I have a S3 and would quite like an S4.

Apple offered me £85 for a mint non-Celluar 42mm Nike AW3. I can get double that on eBay.

I'm not really seeing the benefit of this system.

 

[Khedron]

I looked at the trade-in for the Apple Watch. I have a S3 and would quite like an S4.

Apple offered me £85 for a mint non-Celluar 42mm Nike AW3. I can get double that on eBay.

I'm not really seeing the benefit of this system.

You're seeing the benefit very clearly. It's just not you who's supposed to benefit from it.

 

[racerhomie]

You can hear the desperation from here.

I hear the same desperation from Samsung & Xaomi .
[doublepost=1557251127][/doublepost]

I looked at the trade-in for the Apple Watch. I have a S3 and would quite like an S4.

Apple offered me £85 for a mint non-Celluar 42mm Nike AW3. I can get double that on eBay.

I'm not really seeing the benefit of this system.

Why not just sell it on Craigslist or Ebay and stop whining.
[doublepost=1557251215][/doublepost]

How about lower the prices and your sales will go up

not true. Its a balance.

 

[FFR]

Peak Pixel starts today, & could run for years.

AAPL (now) knows that, & is now stepping-up their efforts to try to salvage whatever remaining Sales they can from their mostly-Failed 2018 iPhone product line.

AAPL clearly screwed-up BIG time when they decided to move the iPhone product line so Upscale.

That's crystal clear to most.

Look @ the pricing of the Google Pixel 3A & 3A XL !

Google will start Eating AAPL's Lunch for the first timer ever, & that starts today !

AAPL's new video released today will very-likely be just one of many they'll release over the next six months.

iPhone made 31 billion last quarter they are fine.


Peak pixel, no such thing.
Ithe device would actually need to sell in order to have a peak.

 

[jacobh101]

How about lower the prices and your sales will go up

the perceived cost at purchase seems high for iPhone, but looking at total cost of ownership and adding the value when trading in your old Apple device shows that iPhone prices are actually quite low. some flagship devices from competitors cost you money to recycle, after a few years with iPhone there's several hundred dollars value in resale value.

 

[bag99001]

There is a robust used iPhone market, and I think this has the double benefit of reducing that inventory and thus the supply/demand value proposition, and also allowing people to feel like they are paying less for a new iPhone. Double whammy-benefit for Apple.

 

[Robert.Walter]

I looked at the trade-in for the Apple Watch. I have a S3 and would quite like an S4.

Apple offered me £85 for a mint non-Celluar 42mm Nike AW3. I can get double that on eBay.

I'm not really seeing the benefit of this system.

It’s a program for folks that can’t be bothered or don’t want to go eBay route. They can easily liquidate a portion of the residual value in their products. If time is more important to you than extracting max residual value, or if you are just impulsive, this is a program for you.

 

[Westside guy]

I'm planning to keep using my 6S for a few more years - then I can continue doing many more "great things" with it rather than just one.

 

[sahnjuro]

How about lower the prices and your sales will go up

No, I think that Apple should double the price of iPhones ASAP. They will sell even more iPhones.

 

[Akrapovic]

Why not just sell it on Craigslist or Ebay and stop whining.

Dear lord, I bet you're fun at parties eh. Someone says something may not be perfect, and Captain Sunshine pops out of the woodwork to make friends.

Thank you to @Robert.Walter, who managed to form an answer to my query without being a child.

 

[NinjaHERO]

It's a great program. I just traded my moms old phone in on a new XR. Got good value and I love knowing the phone isn't just collecting dust or filling up a landfill somewhere. Thank you Apple.

 

[sidewinder3000]

So good. So damn good.

 

[Tozovac]

Or use it with the Manything app.